The intent of this CIOT promotional planner is to provide you with marketing materials, earned media tools, and marketing ideas that you can distribute to meet your local needs and objectives while partnering with other States, communities, and organizations across the country on this promotional program.
This planner includes messaging and templates that you may choose from to support your occupant protection initiatives surrounding the Click It or Ticket mobilization. The marketing materials and earned media tools can be used in several capacities and all carry the Click It or Ticket theme to reinforce our message.
Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.
The TV spots on this site are not broadcast quality. To request a Beta SP tape for network use, please contact NHTSA/OCI at 202-366-9550.
Stuck with a Ticket![]() |
Out of Nowhere![]() |
| 15-second version | |
Friendly Rural Cop![]() |
Not Visible![]() |
Abróchate o Paga…![]() |
... de Día y de Noche![]() |
| 30-second version |






















