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May is Bicycle Safety Month, but bike safety must be observed every day!

"Be A Roll Model" is a campaign to encourage everyone to model safe behaviors to enhance the safety of all road users, including those who bicycle. Whether you are a motorist or bicyclist, a parent/grandparent, adult, or older youth, ride for transportation or recreation, we can all play a part in being a "Roll Model" to decrease the risks of traffic crashes and preventable injuries and deaths. NHTSA invites you to adopt this campaign as your own to engage adults and youths to do the right (safe) thing when riding or driving around bicycles.

BEING A "ROLL MODEL" MEANS

  • Riding and Driving Focused -- never distracted.
  • Riding and Driving Prepared -- always expect the unexpected.
  • Putting Safety First -- we never know when a crash will occur, regardless of skill level or age; always wear a bicycle helmet when on a bicycle and a seat belt when in a car.
  • Following the Rules of the Road -- a bicyclist is considered a vehicle on the road with all the rights on the roadway and responsibilities of motorized traffic.
  • Expecting law enforcement officers to monitor and address unsafe behaviors between motorists and bicyclists that put bicyclists at risk.
  • Sharing the Road -- both vehicle drivers (motorist and bicyclist) should look out for one another and show mutual respect.

Tools and Tips to be a Better "Roll Model"

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Child
Pledge
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Youth
Pledge
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Parent
Pledge
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Wear A
Helmet
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Fitting Your
Helmet
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Tips for Youth
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Tips for Parents
and Guardians