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Seat Belt Use Demonstration Projects

In an effort to increase seat belt use for teens (16-20 years old), NHTSA awarded two demonstration projects in 2007 to the States of Colorado and Nevada. The projects tested whether strategies that increase seat belt use for the general population are also effective when they are specifically tailored to teens. These primary strategies are high visibility enforcement, bolstered by earned and paid media campaigns and local outreach that support the enforcement efforts. The objective of the program was to get teens to buckle up. The message was that teens were more likely than ever to get a ticket if they were not wearing a seat belt. The two projects utilized four separate emphasis periods (waves) to implement their programs, including May waves in both States that immediately preceded the Statewide Click It or Ticket campaigns.

COLORADO

The Colorado project was awarded to the Colorado Department of Transportation in August of 2007 and will conclude in February 2009. Four waves have been completed and were conducted in October 2007, January 2008, March 2008 and May 2008. The State's final wave coincided with their Click It or Ticket Campaign.

For each wave, Colorado implemented a high visibility enforcement campaign tailored to and focusing on teens. Paid and earned media as well as outreach activity was conducted featuring the enforcement message, Click It or Ticket. The paid media included television (cable and network), radio, and cinema and internet ads, with a budget of $830,975 for the entire project period. The message was continued in the communities through local outreach at schools, teen events, local businesses, and through coalition activities.

Click HERE for additional information.

NEVADA

The Nevada project was awarded to the Nevada Office of Traffic Safety in August of 2007 and will conclude in February 2009. Four waves have been completed and were conducted in October 2007, January 2008, May 2008, and September 2008. The State's third wave coincided with their Click It or Ticket Campaign.

For each wave, Nevada implemented a high visibility enforcement campaign tailored to and focusing on teens. Paid and earned media as well as outreach activity were conducted featuring the enforcement message, Click It or Ticket. The paid media included television (cable and network), radio, and cinema and internet ads, with a budget of $524,528. The message was continued in the communities through local outreach at high schools, colleges, teen events, and local businesses.

Click HERE for additional information.


Region 8 (CO, NV)

Nighttime Seat Belt Use
Region 10 (WA)

Pickup Truck Projects
Region 4 (Southeast)
Region 6 (South Central)
Region 7 (Central)

Rural Initiatives
Region 4 (FL, GA, TN)
Region 5 (Great Lakes)
Region 7 (KS, MO)
Region 8 (ND, WY)