In 2005, NHTSA provided 2 year funding to North Dakota and Wyoming to coordinate seat belt campaigns in targeted priority counties that were identified as having the greatest potential to make an impact on the overall statewide seat belt usage rate. The approaches used in both states included strong community outreach and education efforts with an intensive targeted media campaign combined with high-visibility enforcement. Both projects included a scientific evaluation of the activities conducted and results.
In 2007, North Dakota’s overall statewide usage rate increased to the highest rate recorded in the state, 82.2%. In 2005, the statewide belt usage rate was 76.3%. Wyoming’s belt usage rate rose from 61.2% at the start of their activities (2006) to 72.2% at the conclusion of the project.