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HIGH VISIBILITY ENFORCEMENT PROGRAM

 

 

Year

2005

2006

2007

2008

2009

Authorization

$0

$29 M

$29 M

$29 M

$29 M

Program Purpose

Section 2009 of SAFETEA-LU establishes a new program to administer at least two high-visibility traffic safety law enforcement campaigns each year to achieve one or both of the following objectives:

(1) reduce alcohol-impaired or drug-impaired operation of motor vehicles; and/or (2) increase the use of safety belts by occupants of motor vehicles.

These funds may be used to pay for the development, production, and use of broadcast and print media in carrying out traffic safety law enforcement campaigns.  Consideration will be given to advertising directed at non-English speaking populations, including those who listen, read or watch non-traditional media.

Eligibility

As identified in solicitation.

Funding

Authorizes $116 M for fiscal years 2006-2009.

Program Administration

The National Highway Traffic Safety Administration will administer this program in coordination with the States.  NHTSA will rely on States to provide law enforcement resources for the campaigns out of funding available under this section and sections 402,405,406,and 410 of chapter 4 of Title 23, and will provide out of agency resources most of the means necessary for national advertising and education efforts associated with the campaigns. An annual evaluation of the effectiveness of the enforcement campaigns is required.