NHTSA Tools
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Tips on Using this Promotional Planner

The intent of this promotional planner is to provide you with marketing materials, earned media tools, and marketing ideas that you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities, and organizations all across the country on this promotional program.

This planner includes messaging and templates that you may choose from to support your occupant protection initiatives surrounding the "Click It or Ticket" mobilization. The marketing materials and earned media tools available to you can be used in several capacities and all carry the "Click It or Ticket" theme to reinforce our message.

Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.

Just right-click and "save target as" to view or download any Press-Ready material.

<<-- Return to the 2008 CIOT Planner

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Campaign Planner in Spanish - Campaña de Mobilización Nacional
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Campaign Planner in Spanish: Campaña de Mobilización Nacional
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Earned Media Material
Letter to the Editor General Market Teen audience (Spanish)

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Media Materials - TV and Radio Spots
Seamless Night & Day Out of Nowhere Not Visible
"Out of Nowhere"
30-sec version
15-sec version
"Not Visible"
30-sec version

Radio Announcements
(30 seconds each)

VERSION TYPE SIZE
English audio/mpeg 1.15 MB
English (no tag) audio/mpeg 1.15 MB
Spanish audio/mpeg 1.15 MB
Urban audio/mpeg 1.19 MB
Haitian audio/mpeg 0.29 MB
Navajo audio/mpeg 0.29 MB


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24/7 Creative Material
Banner Ads
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For use on State Web sites, to accompany the State media buy for the "Click It or Ticket" program and for use and distribution to State partners, these banner ads (in four sizes) communicate to the viewer that law enforcement will be working day and night.
160 pixels wide x 600 pixels tall:      Preview      Download
300 pixels wide x 250 pixels tall:      Preview      Download
468 pixels wide x 60 pixels tall:      Preview      Download
728 pixels wide x 90 pixels tall:      Preview      Download
TV Billboard
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To accompany the State media buy for the "Click It or Ticket" program, this static TV billboard can be distributed to TV stations and used in value-added opportunities.
JPEG Version [344 kb]      TIFF Version [652 kb]      BMP Version [1.2 MB]
Posters
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This poster/print advertisement shows a wall clock wearing a seat belt and the headline, which reads "It's always the right time," reminds readers to always wear their seat belts. The secondary header, "Buckle up day and night or the cops will find you," again reinforces the 24/7 message to always wear seat belts and tells readers that enforcement efforts are being stepped up.
Preview [252 kb]      JPEG (Press Ready) [16.9 MB]      PDF (Press Ready) [23.7 MB]
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This poster/print advertisement depicts a full moon wearing a seat belt and the headline, which reads "Tuck yourself in every night," reminds readers to especially wear their seat belts at night. The secondary header, "Buckle up day and night or the cops will find you," reinforces the 24/7 message to always wear seat belts and tells readers that enforcement efforts are being stepped up.
Preview [244 kb]      JPEG (Press Ready) [15.6 MB]      PDF (Press Ready) [28.2 MB]
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This poster/print advertisement uses a dual image of a coffee cup and fountain drink, alluding to the passage of time from morning to night. The headline, which reads "From First Sip to Last Slurp," coupled with the day and night logo reminds readers to "Click It or Ticket" around the clock.
Preview [304 kb]      JPEG (Press Ready) [13.2 MB]      PDF (Press Ready) [12.6 MB]
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This poster/print advertisement also uses a dual image, this time of a high heel shoe and a slipper, to demonstrate the passage of time from morning to night. The headline, which reads "From Morning Commute to Late Night Dash," coupled with the day and night logo, reminds readers to "Click It or Ticket" around the clock. The addition of the tagline "Buckle up day and night or the cops will find you," reinforces to readers that enforcement efforts are being stepped up.
Preview [300 kb]      JPEG (Press Ready) [13.9 MB]      PDF (Press Ready) [13.4 MB]
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This poster/print advertisement is a straight forward approach featuring a state trooper writing a ticket. The headline, which reads "This is Not a Warning," tells readers that law enforcement will not be forgiving when it comes to dealing with those not wearing their seat belts. The tagline "No whining. No excuses. If you don't buckle up you will get a ticket," serves to reinforce that those caught will face a ticket, no exceptions.
Preview [312 kb]      JPEG (Press Ready) [18.2 MB]      PDF (Press Ready) [12.7 MB]
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This poster/print advertisement is a straight forward approach featuring a state trooper asking the question, “Guess What I’m Writing?” The headline, tells readers that law enforcement will be writing tickets to those not wearing their seat belts. The tagline serves to reinforce the message that those caught will face a ticket, no exceptions.
Preview [300 kb]      JPEG (Press Ready) [13.2 MB]      PDF (Press Ready) [8.7 MB]
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This poster/print advertisement is a straight forward approach featuring a state trooper asking the question, “Do I Look Like I’m Kidding?” The headline tells readers that law enforcement is taking seat belt laws seriously and will be issuing tickets to those not wearing their seat belts.
Preview [304 kb]      JPEG (Press Ready) [14.1 MB]      PDF (Press Ready) [9.6 MB]
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This poster/print advertisement is a straight forward approach featuring a state trooper. The headline, which reads "You Forgot? How Original,” serves to inform readers that law enforcement will not be forgiving when it comes to dealing with those not wearing their seat belts and that no excuses will be accepted. The tagline "No whining. No excuses. If you don't buckle up you will get a ticket." serves to reinforce that those caught will face a ticket, no exceptions.
Preview [320 kb]      JPEG (Press Ready) [17.4 MB]      PDF (Press Ready) [11.9 MB]
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This poster visually depicts officers issuing tickets in both day and night scenes and the copy stresses to viewers that they will need to "Buckle Up or Pay Up."
Preview [192 kb]      JPEG (Press Ready) [8.2 MB]      PDF (Press Ready) [22.7 MB]
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This poster literally illustrates that law enforcement efforts will be round the clock by depicting a sun and moon. The copy again reinforces the "Buckle Up or Pay Up" messaging.
Preview [192 kb]      JPEG (Press Ready) [8.2 MB]      PDF (Press Ready) [22.7 MB]
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This poster, by showing an officer and using the line "Open 24 Hours a Day," communicates that law enforcement will be watching around the clock for seat belt offenders.
Preview [124 kb]      JPEG (Press Ready) [12.7 MB]      PDF (Press Ready) [37.1 MB]

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Teen Belt Creative Material
Posters
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This poster/print advertisement depicts a typical object of teen desire, the hot fashion accessory. The headline, which reads "Look at it sitting there mocking you," positions the item as unattainable to the reader. The tagline then reminds teens that they surely have better things to spend their money on than tickets for not wearing their seat belts and urges them to buckle up.
Preview [352 kb]      JPEG (Press Ready) [18 MB]      PDF (Press Ready) [6.5 MB]
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This poster/print advertisement depicts another typical object of teen desire, the hot fashion shoe. The headline, which reads "New Shoes. Ticket. New Shoes. Ticket. Tough Choice," facetiously reminds readers of how simple the choice would be. The tagline then reinforces to teens the financial shortfall that could occur if they receive a ticket for not wearing their seat belt and urges them to buckle up.
Preview [252 kb]      JPEG (Press Ready) [8.1 MB]      PDF (Press Ready) [2.4 MB]
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This poster/print advertisement also depicts an object of teen desire, the personal mp3 player. The headline, which reads "This is what you want, what you really, really want," is a play on pop music and serves to deliver the message that teens need not be wasting money on unwanted things. The case this time being a fine for not wearing their seat belt.
Preview [188 kb]      JPEG (Press Ready) [9.4 MB]      PDF (Press Ready) [1.5 MB]
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This poster/print advertisement also depicts an object of teen desire, the cool cell phone. The headline, which reads "Pick me. Pick me," reminds teens that the choice is simple. They can spend money on the things they want or pay a fine for not wearing their seat belt.
Preview [164 kb]      JPEG (Press Ready) [5 MB]      PDF (Press Ready) [568 kb]
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This poster/print advertisement depicts a typical teenage driver that is not using her seat belt. The headline, which reads "Surfer. Artist. Lawbreaker," reminds teen drivers of the consequences (and possible hassles) that are carried with not wearing a seat belt.
Preview [264 kb]      JPEG (Press Ready) [7 MB]      PDF (Press Ready) [2.5 MB]
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This poster/print advertisement depicts a typical teenage rider that is not using her seat belt. The headline, which reads "Aspiring Singer. Daughter. Lawbreaker," reminds teens of the consequences (and possible hassles) that are carried with not wearing a seat belt, even as a passenger.
Preview [268 kb]      JPEG (Press Ready) [10.6 MB]      PDF (Press Ready) [4.2 MB]
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This poster/print advertisement depicts a typical teenage rider that is not using his seat belt. The headline, which reads "Skateboarder. Blues fan. Lawbreaker," reminds teens of the consequences (and possible hassles) that are carried with not wearing a seat belt, even as a passenger
Preview [284 kb]      JPEG (Press Ready) [11.1 MB]      PDF (Press Ready) [5.5 MB]

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General Creative Material
TV Billboard
To accompany the State media buy for the "Click It or Ticket" program, this animated TV billboard can be distributed to TV stations and used in value-added opportunities.
Windows Media Player Sample [344 kb]      QuickTime Sample [160 kb]
Posters
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This poster playfully reminds viewers that law enforcement officials will be watching by illustrating a police car behind a scented tree car freshener. The line of copy at the footer reinforces that tickets and fines will be levied on those choosing not to wear seat belts.
Preview [140 kb]      JPEG (Press Ready) [6.8 MB]      PDF (Press Ready) [21.3 MB]
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This straight-forward poster depicts an officer writing a ticket and states that tickets will be written with "No Exceptions" to those not wearing their seat belts. The footer copy reinforces the "Click It to Ticket" message.
Preview [120 kb]      JPEG (Press Ready) [7.7 MB]      PDF (Press Ready) [21.9 MB]
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A high impact poster that visually depicts the act of buckling up by illustrating a seat belt. The copy reiterates the key message that seat belts not only save lives, but also can save money in fines that for those not wearing seat belts.
Preview [216 kb]      JPEG (Press Ready) [6.7 MB]      PDF (Press Ready) [15.3 MB]

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Pickup Creative Material
Banner Ads
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For use on State Web sites, to accompany the State media buy for the "Click It or Ticket" program and for use and distribution to State partners, these banner ads (in four sizes) visually buckle the two parts of a pickup truck to reinforce the seat belt and ticket message to the audience.
160 pixels wide x 600 pixels tall:      Preview      Download
300 pixels wide x 250 pixels tall:      Preview      Download
468 pixels wide x 60 pixels tall:      Preview      Download
728 pixels wide x 90 pixels tall:      Preview      Download
TV Billboards
Thumbnail Creative Image
A straight forward billboard aimed at increasing belt-usage among pickup truck drivers, this billboard depicts the two parts of a truck buckling together and communicates to the viewer that they should buckle up or pay the consequences.
JPEG Version [144 kb]      TIFF Version [288 kb]      BMP Version [1.2 MB]
Posters
Thumbnail Creative Image
A straight forward poster aimed at increasing belt-usage among pickup truck drivers, this billboard depicts the two parts of a truck buckling together and communicates to the viewer that seat belts reduce fatalities in truck rollovers by 80%.
Preview [40 kb]      JPEG (Press Ready) [5.0 MB]      PDF (Press Ready) [12.3 MB]
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This poster illustrates a police car in the rear-view mirror and communicates to the reader that law enforcement officials will be issuing tickets, not warnings. The copy for this poster again stresses the "Buckle Up in Your Truck" messaging.
Preview [48 kb]      JPEG (Press Ready) [10.4 MB]      PDF (Press Ready) [31.2 MB]

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Rural Creative Material
Banner Ads
Thumbnail Creative Image
For use on State Web sites, to accompany the State media buy for the "Click It or Ticket" program and for use and distribution to State partners, these banner ads (in four sizes) communicate that tickets will be issued no matter where you live.
160 pixels wide x 600 pixels tall:      Preview      Download
300 pixels wide x 250 pixels tall:      Preview      Download
468 pixels wide x 60 pixels tall:      Preview      Download
728 pixels wide x 90 pixels tall:      Preview      Download
Thumbnail Creative Image
For use on State Web sites, to accompany the State media buy for the "Click It or Ticket" program and for use and distribution to State partners, these banner ads (in four sizes) communicate that tickets will be issued no matter where you live.
160 pixels wide x 600 pixels tall:      Preview      Download
300 pixels wide x 250 pixels tall:      Preview      Download
468 pixels wide x 60 pixels tall:      Preview      Download
728 pixels wide x 90 pixels tall:      Preview      Download
TV Billboards
Thumbnail Creative Image
This billboard visually depicts rural roads (and drivers) and communicate that no matter where you live, law enforcement officials will be watching and issuing tickets.
JPEG Version [276 kb]      TIFF Version [592 kb]      BMP Version [1.2 MB]
Thumbnail Creative Image
This billboard visually depicts rural roads (and drivers) and communicate that no matter where you live, law enforcement officials will be watching and issuing tickets.
JPEG Version [408 kb]      TIFF Version [856 kb]      BMP Version [1.2 MB]
Posters
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This poster illustrates an officer writing a ticket and cautions viewers that they will be seeing him in their rear view mirrors if they choose not to wear their seat belts.
Preview [136 kb]      JPEG (Press Ready) [4.3 MB]      PDF (Press Ready) [10.6 MB]
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This poster visually depicts a rural driver and a small town sign. The copy which states "Yes, Even Here," communicates that no matter where you live, law enforcement officials will be watching and issuing tickets to those not wearing seat belts.
Preview [56 kb]      JPEG (Press Ready) [17.6 MB]      PDF (Press Ready) [41.2 MB]
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This poster playfully illustrates a rural scene using a cow image and states to viewers that even though they may see more cows than cops, tickets will be issued to those not wearing their seat belts.
Preview [48 kb]      JPEG (Press Ready) [10.4 MB]      PDF (Press Ready) [27.9 MB]
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This poster illustrates a police car in the rear-view mirror and communicates to the reader that law enforcement officials are stepping up enforcement efforts and that there will be no exceptions.
Preview [56 kb]      JPEG (Press Ready) [8.5 MB]      PDF (Press Ready) [25.0 MB]
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This poster depicts a rural driver on a gravel road to communicate that law enforcement will be watching drivers and issuing tickets to those not wearing seat belts on all types of roads and in all locations.
Preview [68 kb]      JPEG (Press Ready) [16.3 MB]      PDF (Press Ready) [38.0 MB]



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