The intent of this promotional planner is to provide you with marketing material, earned media tools and marketing ideas that you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities and organizations all across the country on this promotional program.

This planner includes messaging and templates that you may choose from to support your occupant protection initiatives surrounding the Child Passenger Safety Week (September 21-27, 2008). This year with the Child Passenger Safety Week we want to remind parents to use a child safety seat in the back of their vehicles, restrain their child properly and in accordance with their size and age. The National Seat Check Saturday will take place on September 20, 2008 to educate parents and ensure that all children seats are installed properly.

Please select, tailor and distribute this planner in a way that best fits your local situation and objectives.

(Click HERE for the planner in Spanish)