NHTSA EVENTS

Driving Behavioral Change in Traffic Safety

2016 Summits: February 5, 10, 18, and 23; March 1, 10-11

Motor vehicle crash fatalities are rising. Simply stated, this Summit is a call to action for highway safety practitioners and all those who are interested in saving livings and stopping injuries and crashes on our Nation’s roads. NHTSA is leading the charge with a new strategy on human choices: “Driving Behavioral Change in Traffic Safety.”

agenda


Driving Behavioral Change in Traffic Safety

Location: Holiday Inn | Rancho Cordova, CA

8:30 – 8:45 a.m.
Welcome and Opening Remarks

Speakers: Chris Murphy, Regional Administrator, NHTSA Region 9
Mark R. Rosekind, Ph.D., NHTSA Administrator

8:45 – 9:30 a.m.
Session 1 - State of the States and Traffic Safety Program Effectiveness

Goals: Lead a dialogue on effective strategic approaches to changing individual behavior, and driving human choices for safety. Identify effective strategies known to work on priority safety problems.
Moderator: Greg Fredericksen, Deputy Administrator, NHTSA Region 9
Presenter: Joe Farrow, Commissioner, California Highway Patrol
Panelists: Tom Lopez, Vince Mammano, Amy Davey, Kelly Browning, Ph.D., Tom Maguire, Mark Samuelson, Bill Ehart, Sladjana Oulad Daoud, David Ragland, Ph.D., M.P.H., Howard Backer, M.D., Randy Weissman, Richard Compton, Leslie Rogers, James Jordan

9:45 – 11:30 a.m.
Session 2 - Innovations in Changing Behavior

Goals: Examine practices, innovations in other disciplines that might be applied to behavioral safety countermeasures and programs. Engage new and current safety partners in new ways that accomplish our safety mission. Focus on individual change throughout the life cycle, including at-risk individuals resistant to change.
Moderator: Maggi Gunnels, Ph.D., Associate Administrator, NHTSA Regional Operations
Presenters: Tommy Hayes, Transportation Policy Manager, Lyft
Sarah van Vliet, Communications & Public Policy, Uber
Jonathan Thomas, Senior Director, National Safety Council, Research and Safety Management Solutions
Panelists: Anne Staines, Holly Sisneros, M.P.H., Judge Richard Vlavianos, Matt DeMoura, Mike Small, Erin Meluso, Erik Strickland, Andrew Margenot, Ph.D. Candidate, Larry Cohen, M.S.W., Stella Bialous, R.N., Ph.D., FAAN, Daniel Acland, Ph.D.


11:30 a.m. – 12:30 p.m.
Lunch: Buffet in Hotel Restaurant


12:30 – 1 p.m.
Session 3 - Getting to Zero

Goals: The purpose of this session is to stimulate dialogue and action, and drive home why we do what we do as traffic safety professionals.
Moderator: Susan Kirinich, NHTSA , Office of the Administrator
Presenter: Leah Shahum, Director, Vision Zero Network

1 – 2:30 p.m.
Session 4 - Successful Strategies in Changing Behavior

Goals: Examine concrete, proven behavior change models in other (non-traffic safety) disciplines that have resulted in positive, sustained behavior change can be applied to behavioral safety countermeasures and programs.
Moderator: Mike Brown, Director, NHTSA Office of Impaired Driving and Occupant Protection
Presenters: Stacy Alamo, Chief, Safe and Active Communities, CA Department of Public Health
Linda Hill, M.D., M.P.H., Professor, University of California, San Diego, Family and Preventative Medicine
Panelists: Jim Kooler, Ph.D., Kristin Heinemeier, Ph.D., P.E., Merry Banks, Gary McDonald, Steve Mattioli, Kate Bernacki, Gail Kelly, Pablo Paredes, Ph.D., Aaron Wade, Mike Waters, Deborah Pagliuso

2:45 – 4 p.m.
Session 5 - Pragmatic Solutions in the Real World

Goals: Identify actions we can take now to promote sound solutions, policies, technologies and programs that have direct application in the States, with emphasis on preventing fatalities, injuries and crashes now.
Moderator: Chris Murphy, Regional Administrator, NHTSA Region 9
Presenters: Jim Frazier, CA State Assembly Member, Assembly Transportation Committee Chair
Brian Kelly, Secretary, CA State Transportation Agency
Panelists: Jim Cooper, Janet Dawson, Jean Shiomoto, Malcom Dougherty, Joe Farrow, Randy Weissman, Bob Planthold, Jim Baross, Dale Sky Jones, Jim Leal, Dave Radford, Alex McCamy

4 – 4:30 p.m.
Closing Remarks - What We Have Learned Today

What Works: Associate Administrator Maggi Gunnels
What’s Next: NHTSA Administrator Mark R. Rosekind, Ph.D.

Driving Behavioral Change in Traffic Safety

Location: Volpe Transportation Systems Center | Cambridge, MA

8:30 – 8:45 a.m.
Welcome and Opening Remarks

Speaker: Mark R. Rosekind, Ph.D., NHTSA Administrator

8:45 – 9:30 a.m.
Session 1 - State of the States and Traffic Safety Program Effectiveness

Goals: Setting the stage for today’s discussion, key national and State traffic safety data will be provided followed by a focused discussion regarding the value of data used in problem identification and countermeasure development.
Moderator: Michael N. Geraci, NHTSA Regional Administrator, Regions 1 and 2
Presenter: Robert Maccarone, Deputy Commissioner and Director, Probation and Correctional Alternatives, NYS Division of Criminal Justice Services
Panelists: Eric Adair, Division Administrator, FMCSA, Maine; Lt. Col. Edward Amodeo, Massachusetts State Police, Division of Field Services; Robbin Cabelus, Director of Policy and Planning, Connecticut DOT; Carlos C. Machado, Division Administrator, FHWA, Rhode Island; Gavin Gray, Pennsylvania Department of Transportation


Break 9:30 – 9:45 a.m.


9:45 – 11:30 a.m.
Session 2 - Innovations in Changing Behavior

Goals: Examine practices, innovations in other disciplines that might be applied to behavioral safety countermeasures and programs. Engage new and current safety partners in new ways that accomplish our safety mission. Focus on individual change throughout the life cycle, including at-risk individuals resistant to change.
Moderator: Michael Brown, Director, NHTSA Office of Impaired Driving & Occupant Protection
Presenters: Bill Shribman, Senior Executive Producer, WGBH Children's Media
Flaura Winston, M.D., Ph.D., Scientific Director, Center for Injury Research and Prevention, Children’s Hospital of Philadelphia
Panelists: Erik Cliette, Director, Guns Down, Life Up Initiative, NYC Health & Hospitals Corporation; Melinda Cook, Ph.D., Chief of Staff and VP for Strategy and Planning, Fisher College; David Hemenway, Ph.D., Professor of Health Policy, Director of Harvard Injury Control Research Center; Jim Isenberg, Ph.D., Executive Director, New York Region, North American Family Institute; Hon. John Kennedy, Judge, York County (PA) Court of Common Pleas; David Rand, Ph.D., Assistant Professor, Department of Psychology, Yale University; Lauren Stewart, Director, Maine Bureau of Highway Safety


11:30 a.m. – 12:30 p.m.
Lunch: Volpe Cafeteria, Second Floor


12:30 – 2 p.m.
Session 3 - Successful Strategies in Changing Behavior

Goals: Examine ways that concrete, proven behavior change models in other (non-traffic safety) disciplines that have resulted in positive, sustained behavior change can be applied to behavioral safety countermeasures and programs.
Moderator: Richard F. Simon, Deputy Regional Administrator, NHTSA Region 2
Presenter: Caroline Samponaro, Director of Bicycle Advocacy Transportation Alternatives, NYC
Panelists: Jack Albert, Deputy Superintendent, Cambridge (MA) Police Department; Joseph Barr, Cambridge Traffic and Parking Director; Scott Davidson, Chief, Vermont Agency of Transportation; Lou Frangella, Grade Crossing/Trespasser Regional Manager, Federal Railroad Administration, Region 1; Maria Farrah Howell, New England Drive to Save Lives - President, Farrah Consulting Group Inc.; Dan May, VP Distributions Operations East, CVS; Tom McGovern, Ph.D., President, Fisher College; Pam Stephenson, Division Administrator, FHWA Massachusetts; Brian Temperine State Director, FMCSA New York Division; Eve Weiss, Managing Director, Children’s Hospital of Philadelphia


Break 2 – 2:15 p.m.


2:15 – 3:30 p.m.
Session 4 - Pragmatic Solutions in the Real World

Goals: Identify actions we can take now to promote sound solutions, policies, technologies and programs that have direct application in the States, with emphasis on preventing fatalities, injuries and crashes now.
Moderator: Maggi Gunnels, Ph.D., Associate Administrator, NHTSA Regional Operations and Program Delivery
Presenters: Michael V. Pantalon, Ph.D., Senior Research Scientist in Emergency Medicine, Yale University
Trent Victor, Ph.D., Senior Technical Leader for Crash Avoidance, Volvo Car Corporation
Panelists: Gabrielle Abbate, Chief of Highway Safety, Rhode Island Department of Transportation; Lloyd Albert, Senior Vice President Public/Government Affairs and New Business Development, AAA Northeast; William Georges, President & CEO, The Georges Group, LLC; Haytham Kaafarani, M.D., M.P.H., Assistant Professor of Surgery, Harvard Medical School, Director of Patient Safety and Quality; Art Kinsman, Executive Director, Massachusetts Office of Grants and Research, Executive Office of Public Safety and Security; Frederico Vaca, M.D., M.P.H., Professor of Emergency Medicine, Yale University School of Medicine; Rob Viola, Senior Project Manager, NYC Department of Transportation; Jay Winsten, Ph.D., Associate Dean, Harvard School of Public Health

3:30 – 4 p.m.
Closing Remarks - What We Have Learned Today

What Works: Maggi Gunnels, Ph.D., Associate Administrator, NHTSA, ROPD
What’s Next: Mark R. Rosekind, Ph.D., NHTSA Administrator

Driving Behavioral Change in Traffic Safety

Location: NHTSA – Region 8 | Lakewood, Colorado

8:30 – 8:40 a.m.
Color Guard Procession

Color Guard, Colorado State Patrol

8:40 – 8:50 a.m.
Welcome and Opening Remarks

Welcome and Opening Remarks
Speakers: Susan DeCourcy, NHTSA Regional Administrator, Regions 7 and 8
Mark R. Rosekind, Ph.D., NHTSA Administrator

8:50 – 9:30 a.m.
Session 1 - State of the States and Traffic Safety Program Effectiveness

Goals: Setting the stage for today’s discussion, key national and State traffic safety data will be provided followed by a focused discussion regarding the value of data used in problem identification and countermeasure development.
Moderator: Gina Espinosa-Salcedo, M.P.H., NHTSA, Region 8
Presenters: Roland Loudenberg, M.P.H., Ed.S. Senior Research and Evaluation Specialist, Mountain Plains Evaluation, LLC: Innovative Data, Research and Evaluation Results; Larry Cook, Ph.D. Associate Professor, University of Utah School of Medicine, Pediatrics: Utah’s Use of Injury Surveillance Data
Panelists: Joe Grandpre, Ph.D., M.P.H. Chronic Disease Epidemiologist, Wyoming Department of Health; Rodney Wambeam, Ph.D. Senior Research Scientist, Wyoming Survey & Analysis Center, University of Wyoming; Charles E. Meyer, P.E., P.T.O.E. State Traffic and Safety Engineer, Branch Manager, Colorado Department of Transportation; Matthew D. Carlson, P.E., State Highway Safety Engineer and Governor’s Representative for Highway Safety, Wyoming Department of Transportation; Jerry Roche, P.E., Transportation Specialist, Federal Highway Administration Office of Safety; Andrew Kubas, Ph.D., Associate Research Fellow, Upper Great Plains Transportation Institute, North Dakota State University; Patricia Gillette, Ph.D., Vice President, Colorado Motor Carriers Association; Carrie Silcox, Deputy Director, Utah Highway Safety Office, Utah Department of Public Safety

9:45 – 11:30 a.m.
Session 2 - Innovations in Changing Behavior

Goals: Examine practices, innovations in other disciplines that might be applied to behavioral safety countermeasures and programs. Engage new and current safety partners in new ways that accomplish our safety mission. Focus on individual change throughout the life cycle, including at-risk individuals resistant to change.
Moderator: J. Stephen Higgins, Ph.D., NHTSA Office of Behavioral Research
Presenters: Jeff Linkenbach, Ed.D., Director, The Montana Institute, LLC: Positive Social Norms; Julie George, M.P.A., Director, HEAL Cities and Towns, LiveWell Colorado: LiveWell is dedicated to reducing and preventing obesity through policy, systems and environmental changes that increase access to healthy eating and active living (HEAL); Rodney Wambeam, Ph.D., Senior Research Scientist, Wyoming Survey & Analysis Center, University of Wyoming: Prevention’s Front Line: What Traffic Safety Can Learn From Efforts to Change Substance Abuse Behavior in States and Communities
Panelists: Lindsey Myers, M.P.H., Manager, Injury and Substance Abuse Prevention Section, Violence and Injury Prevention – Mental Health Promotion Branch, Colorado Department of Public Health and Environment; Kim Abbott Director of Corporate Social Responsibility, Anheuser-Bush; Daniel Fuhr Colonel, Utah Highway Patrol; Colin Campbell Deputy Regional Director, Operations, National Park Service; Kurt Zunker, Director, DUI and Drug Court Programs for Laramie County; Noel Cooper, Executive Director, Injury Prevention Resources, Region 3 Safe Communities of Wyoming; Kristy Rigby, Director, Utah Highway Safety Office, Utah Department of Public Safety; Dan Gruing, Executive Director, Bicycle Colorado; Lorraine Alcott, Manager of Volunteer Programs, Jefferson County Action Center


11:45 a.m. – 12:30 p.m.
Working Lunch/Networking Session

Goals: Examine the use of media and marketing to alter individual and group behaviors.
Moderator: Mary Damon, NHTSA Region 8
Presenter: Laura Sonderup Managing Director, Heinrich Hispanidad Using Behavior Change Insights to Impact Traffic Safety Messaging
Panelists: Katie Ross, Denver Art Museum, Denver Art Museum’s Outreach and Education Strategies; John Rivera Chief Marketing Officer, Bellco Credit Union, Identifying New Audiences and Customer Engagement


1 – 2:30 p.m.
Session 3 - Successful Strategies in Changing Behavior

Goals: Examine ways that concrete, proven behavior change models in other (non-traffic safety) disciplines that have resulted in positive, sustained behavior change can be applied to behavioral safety countermeasures and programs.
Moderator: Mary D. Gunnels, Ph.D., NHTSA Regional Operations and Program Delivery
Presenters: Jody Camp, M.P.H., Family Planning Unit Manager, Colorado Family Planning initiative, Colorado Department of Public Health and Environment: Teen Birth Rate Reduction Strategies and Successes; Earl Saline, Director of Education and Programming, National Ski Area Association: Increasing Helmet Use Among Skiers
Wyatt Hornsby, Campaign Director, Delta Dental of Colorado Foundation: Building Public Will for Child Oral Health
Panelists: Colonel Mark Trostel, Driving Safety Advisor, Encana Oil and Gas, Inc.; Carol Gould, Program Manager, Colorado Department of Transportation; Aaron Birst, J.D., Legal Counsel, North Dakota Association of Counties; Cody Beers, Public Relations Specialist, Tribal Relations, Wyoming Department of Transportation; Ashley Brooks-Russell, Ph.D., Assistant Professor, Community and Behavioral Health, Colorado School of Public Health; Ernie Johnson, Director of Services, Johnson & Associates; Roland Loudenberg, M.P.H., Ed.S., Senior Research and Evaluation Specialist, Mountain Plains Evaluation, LLC; Jeff Linkenbach, Ed.D., Director, The Montana Institute, LLC; Susan Payne, Executive Director of Safe2Tell, Director of Safe Schools for the Colorado Office of Attorney General, Colorado Department of Law

2:45 – 4 p.m.
Session 4 - Pragmatic Solutions in the Real World

Goals: Identify actions we can take now to promote sound solutions, policies, technologies and programs that have direct application in the States, with emphasis on preventing fatalities, injuries and crashes now.
Moderator: Mike Brown, Director, NHTSA Office of Impaired Driving and Occupant Protection
Presenters: Ernie Johnson, Director of Services, Johnson & Associates: Use of Policy-Maker Forums in Wyoming
Robert Ticer, Chief, Avon Police Department Passage of Avon, Colorado’s Only Primary Seat Belt Ordinance
Aaron Birst, J.D., Legal Counsel, North Dakota Association of Counties: Securing Political Permission in Rural States
Panelists: Mike Reed, Governor’s Policy Advisor, Wyoming Office of the Governor; Linda Hull, Legislative Analyst, Utah Department of Transportation; Nicolas Metz, Chief, Aurora Police Department; Ryan Rice, M.B.A., Director, Division of Transportation Systems Management and Operations, Colorado Department of Transportation; Douglas Shinkle, Transportation Program Director, National Conference of State Legislators; Vernon Betkey, National Law Enforcement Liaison Program Manager, Governor’s Highway Safety Association; Terri Blackmore, Executive Director, North Front Range Municipal Planning Organization; Colonel Craig Price, South Dakota Highway Patrol; Fran Lanzer, State Executive Director, Colorado Mothers Against Drunk Driving, Colorado State Office

4 – 4:30 p.m.
Closing Remarks - What We Have Learned Today

What Works: Mary D. Gunnels, Ph.D., NHTSA Associate Administrator
What’s Next: Mark R. Rosekind, Ph.D., NHTSA Administrator

Driving Behavioral Change in Traffic Safety

Location: NHTSA – Region 4 | Atlanta, Georgia

8:30 – 8:45 a.m.
Welcome and Opening Remarks

Speakers: Alex Cabral, Deputy Regional Administrator, NHTSA Region 4
Mark R. Rosekind, Ph.D., NHTSA Administrator


8:45 – 9:30 a.m.
Session 1 - State of the States, Data and Traffic Safety Program Effectiveness

Goals: Setting the stage for today’s discussion, key national and State traffic safety data will be provided followed by a focused discussion regarding the value of data used in problem identification and countermeasure development.
Moderator: Carmen N. Hayes, Regional Administrator, NHTSA Region 4
Presenters: Colonel Mark McDonough, Commissioner, Georgia State Patrol; Lt. Colonel Tim Pullin, Assistant Director, Alabama Highway Patrol; Colonel Gene Spaulding, Florida Highway Patrol; Colonel William Grey, North Carolina State Highway Patrol; Colonel Michael Oliver, South Carolina Highway Patrol; Lt. Colonel John Albertson III, Tennessee Highway Patrol
Panelists: Phil Riley, Director, South Carolina Office of Highway Safety & Justice; Gwen Bergen, Ph.D., Behavioral Scientist, Division of Unintentional Injury Prevention, Centers for Disease Control and Prevention; Dave Brown, Ph.D., Professor, Center for Advanced Public Safety, University of Alabama; Larry Gowen, Chief Performance Officer, Florida Department of Highway Safety and Motor Vehicles; Joe Santos, P.E., State Safety Engineer, Florida Department of Transportation


Break 9:30 – 9:45 a.m.


9:45 – 11:30 a.m.
Session 2 - Innovations in Changing Behavior

Goals: Examine practices, innovations in other disciplines that might be applied to behavioral safety countermeasures and programs. Engage new and current safety partners in new ways that accomplish our safety mission. Focus on individual change throughout the life cycle, including at-risk individuals resistant to change.
Moderator: Mary D. Gunnels, Ph.D., Associate Administrator, NHTSA Regional Operations and Program Delivery
Presenters: Jordan Jiloty, J.D., Director of Public Affairs, NASCAR; John Hawthorne, Senior Manager, Loss Prevention and Safety, Publix
Panelists: Kate Nichols, Industrial Hygiene Manager, Georgia Power Company; Catherine Ross, Ph.D., Director, Center for Quality Growth and Regional Development, Georgia Tech; Michelle Kegler, D.P.H., Professor, Department of Behavioral Sciences and Health Education, Emory University; Don Bower, Ph.D., Professor Emeritus and Extension Specialist, Department of Human Development & Family Science, University of Georgia; Lora Hollingsworth, P.E., Chief Safety Officer, Florida Department of Transportation; Lisa Dawson, M.P.H., Director, Injury Prevention Section, Georgia Department of Public Safety; Emma Harrington, MSPS, Ed.M., Director of Injury Prevention and Education Services, Shepherd Center of Atlanta; Maggie Sandberg, Director of Operations and Program Management, Federal Transit Administration, Region 4


11:30 a.m. – 1 p.m.
Working Lunch/Networking Session

Goals: The purpose of this session is to stimulate a dialogue and action. This session also drives home why we do what we do as traffic safety professionals, and will motivate networking and collaboration.


12:15 – 12:45 p.m.
After-Lunch Presentation

Goals: The purpose of this session is to show a situation where tragedy equated change. Listen to the story behind Georgia’s Texting Law.
Moderator: Harris Blackwood, Director, Georgia Governor’s Office of Highway Safety
Presenters: Mandi Sorohan, Victim Advocate; Representative Dave Benton, Georgia House of Representatives


Break 12:45 – 1 p.m.


1 p.m.– 2:30 p.m.
Session 3 - Successful Strategies in Changing Behavior

Goals: Examine concrete, proven behavior-change models in other (non-traffic safety) disciplines that have resulted in positive, sustained behavior change that can be applied to behavioral safety countermeasures and programs.
Moderator: Rory Austin, Ph.D., Chief of Injury Prevention Research Division, NHTSA Office of Behavioral Safety Research
Presenters: Chief George Turner, Atlanta Police Department; Logan Kerr, UPS Freight Health and Safety Manager
Panelists: Carol Cotton, Ph.D., Director, Traffic Safety Research and Evaluation Group, University of Georgia; Emma Harrington, MSPS, Ed.M., Director of Injury Prevention and Education Services, Shepherd Center of Atlanta; Major Alan Hill, Hillsborough County Sheriff’s Office, Florida; Don Bower, Ph.D., Professor Emeritus and Extension Specialist, Department of Human Development & Family Science, University of Georgia; Lisa Dawson, M.P.H., Director, Injury Prevention Section, Georgia Department of Public Health; Yvette Taylor. Ph.D., Regional Administrator, Federal Transit Administration, Region 4; John Hawthorne, Senior Manager, Loss Prevention and Safety, Publix; Clinton Seymour, Division Administrator, Georgia, Federal Motor Carrier Safety Administration


Break 2:30 – 2:45 p.m.


2:45 – 3:45 p.m.
Session 4 - Pragmatic Solutions in the Real World

Goals: Identify actions we can take now to promote sound solutions, policies, technologies and programs that have direct application in the States, with emphasis on preventing fatalities, injuries and crashes now.
Moderator: Mike Brown, Director, NHTSA Office of Impaired Driving and Occupant Protection
Presenters: Erin K. Sauber-Schatz, Ph.D., Transportation Safety Team Lead, Division of Unintentional Injury Prevention, Centers for Disease Control and Prevention; Colonel Mark McDonough, Commissioner, Georgia State Patrol
Panelists: Carol Cotton, Ph.D., Director, Traffic Safety Research and Evaluation Group, University of Georgia; Debbie Day, State Executive Director, MADD Georgia; Harris Blackwood, Director, Georgia Governor’s Office of Highway Safety; Sheriff Gene Scarborough, Tift County Sheriff’s Office, Georgia; Bill Babington, Division Director, Alabama Office of Highway Safety; Phil Riley, Director, South Carolina Office of Highway Safety & Justice; Major Alan Hill, Hillsborough County Sheriff’s Office, Florida; Jeff Michael, Ed.D., Associate Administrator, NHTSA Research & Program Development; Dave Brown, Ph.D., Professor, Center for Advanced Public Safety, University of Alabama; Joe Stone, Traffic Safety Resource Prosecutor, Prosecuting Attorneys' Council of Georgia; Lt. Colonel John Albertson III, Tennessee Highway Patrol


4 – 4:15 p.m.
Closing Remarks - What We Have Learned Today

What Works: Mary D. Gunnels, Ph.D., NHTSA Associate Administrator; Carmen N. Hayes, Regional Administrator, NHTSA Region 4
What’s Next: Mark R. Rosekind, Ph.D., NHTSA Administrator


Audience Questions 4:15 – 4:30 p.m.

Driving Behavioral Change in Traffic Safety

Location: Historic Hilton | Fort Worth, TX

7:45 – 8:30 a.m.
Registration and Networking

2nd floor, Crystal D Room

8:30 – 9 a.m.
Welcome and Opening Remarks

Speakers: Georgia S. Chakiris, Regional Administrator, NHTSA Region 6;
Honor Guard, Federal Protective Services, Department of Homeland Security;
Mark R. Rosekind, Ph.D., Administrator, NHTSA

9 – 9:45 a.m.
Session 1 - State of the States and Traffic Safety Program Effectiveness

Goals: Setting the stage for today’s discussion, key national and State traffic safety data will be provided followed by a focused discussion regarding the value of data used in problem identification and countermeasure development.
Moderator: Brian Jones, Deputy Regional Administrator, NHTSA Region 6
Presenters: Jeff Moseley, Commissioner, Texas Department of Transportation; Sheriff John Whetsel, Oklahoma County Sheriff’s Office
Panelists: Shelli Stephens-Stidham Director, Injury Prevention Center of Greater Dallas, Parkland Hospital; Al Alonzi, Division Administrator, Texas Division, Federal Highway Administration; Lt. Col. John LeBlanc, Governor’s Highway Safety Representative, Louisiana Highway Safety Commission; Toby Taylor, Director, Oklahoma Highway Safety Office; Michael R. Sandoval, Division Director, Transportation Planning, New Mexico Department of Transportation; Terry L. Bellamy, Assistant Director, Transportation Planning, City of San Antonio, TX; James Augustine, M.D., American College of Emergency Physicians; Charles Addington, Governor’s Highway Safety Representative, Indian Highway Safety Program, Bureau of Indian Affairs (BIA)

10 – 11:30 a.m.
Session 2 - Innovations in Changing Behavior

Goals: Examine practices, innovations in other disciplines that might be applied to behavioral safety countermeasures and programs. Engage new and current safety partners in new ways that accomplish our safety mission. Focus on individual change throughout the life cycle, including at-risk individuals resistant to change.
Moderator: Mary D. Gunnels, Ph.D., Associate Administrator, NHTSA Regional Operations and Program Delivery
Presenters: James M. Crites, Executive Vice President of Operations, DFW International Airport and Chair of the Transportation Research Board Executive Committee; Sarah van Vliet, Data Analyst on Policy Insights and Research, Uber Technologies, Inc.
Panelists: Lisa Robinson, Program Manager, National Safety Council; Karen Puckett, Director Workplace Safety, Texas Department of Insurance, Division of Workers’ Compensation; Mayor Knox W. Ross, Jr., Pelahatchie, MS & USDOT Safer People, Safer Streets Challenge City; Jorie Klein, R.N., Chair, Texas Trauma Systems Committee, Director of Nursing, Parkland Health and Hospital System; Brandy Nannini, Vice President, Government Relations & Traffic Safety, The Foundation for Advancing Alcohol Responsibility; David Guyer, Corporate Safety Manager, FFE Transportation, Inc.; Kevin Knight, Ph.D., Deputy Director, Institute of Behavioral Research, Texas Christian University; Fred Maldonado, Jr., Vice President, External & Legislative Affairs, AT&T


11:30 a.m. – 12:45 p.m.
Lunch

Hilton Hotel Restaurant Lunch Buffet (1st floor) $14-$20


1 – 2:30 p.m.
Session 3 - Successful Strategies in Changing Behavior

Goals: Examine concrete, proven behavior-change models in other (non-traffic safety) disciplines that have resulted in positive, sustained behavior change that can be applied to behavioral safety countermeasures and programs.
Moderator: Michael Brown, Director, NHTSA Office of Impaired Driving and Occupant Protection
Presenters: Nicholas J. Ward, Ph.D., Director, Center for Health & Safety Culture at Western Transportation Institute, Montana State University; Steve Ander, Senior Managing Consultant, Gallup
Panelists: Carrie Nie, M.P.H., Director, Safe Communities America, National Safety Council; Todd Clement, J.D., The Clement Firm; Scott Walters, Ph.D., Professor, University of North Texas, Health Science Center; Christina Lamb, District Safety Manager, U.S. Postal Service; Angela Blind, Transportation Director, Cheyenne-Arapaho Tribes; Lynn Kelley, President, Texas Emergency Nurses Association; Alan Smith, Corporate Safety and Security Director, Greyhound Bus Lines; Capt. Chris Moran, Senior Manager, Flight Safety and Investigations, American Airlines


Break 2:30 – 2:45 p.m.


2:45 – 4 p.m.
Session 4 - Pragmatic Solutions in the Real World

Goals: Identify actions we can take now to promote sound solutions, policies, technologies and programs that have direct application in the States, with emphasis on preventing fatalities, injuries and crashes now.
Moderator: Georgia S. Chakiris, Regional Administrator, NHTSA Region 6
Presenter: Debbie Weir, Chief Executive Officer, Mothers Against Drunk Driving
Panelists: Hon. Laura Weiser, Judicial Resource Liaison, Texas Center for Judiciary; Terry A. Pence, Director, Traffic Safety Section, Texas Department of Transportation; Jennifer Smith, Executive Director, Stop Distractions; Joanne Cisneros, Division Administrator, Texas Division, Federal Motor Carrier Safety Administration; Robert C. Wunderlich, P.E., Director, Center for Transportation Safety, Texas A&M University; Chief Pete Kassetas, Chief, New Mexico State Police; Lt. Col. David Staton, Deputy Superintendent, Louisiana State Police; Lawrence Robertson, Director, Indian Highway Safety Program, BIA

4 – 4:30 p.m.
Closing Remarks - What We Have Learned Today

What Works: Mary D. Gunnels, Ph.D., NHTSA Associate Administrator
What’s Next: Mark R. Rosekind, Ph.D., NHTSA Administrator



Driving Behavioral Change in Traffic Safety

Location: U.S. DOT Headquarters | Washington, DC

Event Photos

View photos from the event on NHTSA's Flickr feed

Day 1

7:45 – 8:30 a.m.
Registration

Visitor Desk – Front Lobby

8:30 – 9 a.m.
Welcome and Opening Remarks

Speakers: Jeff Michael, Ed.D., NHTSA Associate Administrator for Research and Program Development;
Mark R. Rosekind, Ph.D., NHTSA Administrator

9 – 10 a.m.
Examining Core Strategies: The Current Status of Behavioral Safety Countermeasures

Goals: Setting the stage for today’s discussion, this session will highlight the range of behavioral countermeasure strategies used in traffic safety through the years and the experiences of those in the field implementing these strategies.
Moderator: Laura Dunn, Manager of Research and Communications, AAA Foundation for Traffic Safety
Presenters: Amy Berning, Senior Research Psychologist, National Highway Traffic Safety Administration
Panelists: Lora B. Hollingsworth, Chief Safety Officer, Florida Department of Transportation; Ronal Serpas, Professor of Practice, Loyola University New Orleans


Break 10 – 10:15 a.m.


10:15 – 11:25 a.m.
Exploring Potential Alternative Evidence-Based Strategies for Changing Behavior

Goals: Examine evidence-based practices in other disciplines that might be applied to traffic safety countermeasures and programs.
Moderator: Kathleen Ballard, Highway Safety Specialist, NHTSA Impaired Driving Division
Presenters: Erin Sauber-Schatz, Ph.D., M.P.H., Transportation Safety Team Lead, CDC’s National Center for Injury Control and Prevention; Gregg Haifley, Director, Federal Relations, American Cancer Society Cancer Action Network
Panelists: Georges Benjamin, M.D., Executive Director, American Public Health Association; David Abrams, Ph.D., Professor, Department of Health Behavior and Society, Johns Hopkins Bloomberg School of Public Health


11:25 a.m. – 12:10 p.m.
Lunch

Atrium, Ground Floor


12:10 a.m. – 1:10 p.m.
Keynote Speaker

Cass R. Sunstein, Robert Walmsley University Professor at Harvard Law School; former Administrator of the White House Office of Information and Regulatory Affairs

1:10 – 2:35 p.m.
Making it Work: Analyzing the Feasibility of Alternative Evidence-Based Strategies

Goals: Consider potential alternatives and examine the potential of translating strategies from other disciplines to traffic safety.
Moderator: Maria Vegega, Ph.D., NHTSA, Chief, Occupant Protection Division
Presenters: Jim Hedlund, Ph.D., Principal Highway Safety North; Federico Vaca, M.D., M.P.H., Professor and Vice Chair, Department of Emergency Medicine, Yale School of Medicine
Panelists: Jana Simpler, Director, Delaware Highway Safety Office; Andrea Gielan, Sc.D., Sc.M., Director, Johns Hopkins Center for Injury Research & Policy; Adrian Lund, Ph.D., President Insurance Institute for Highway Safety; Ann Dellinger, Ph.D., Chief, Home, Recreation and Transportation Safety Branch, National Center for Injury Prevention and Control


Break 2:35 – 2:50 p.m.


2:50 – 4:20 p.m.
Redesigning Success: The Promise of Innovative Approaches

Goals: Explore the promise of innovative and yet-untested ideas for changing traffic behaviors.
Moderator: Noah Smith, M.P.H., Program Analyst, NHTSA Office of Emergency Medical Services
Roundup: Innovation Highlights From Five Regional Behavioral Safety Forums
Maggi Gunnels, Ph.D., NHTSA Associate Administrator for Regional Operations and Program Delivery
Presenters/Panelists: Kien Lee, Principal Associate/Vice President, Community Science; Amir Zonozi, Chief Strategy Officer, Zoomph; Steve Ander, Senior Managing Consultant, Gallup

4:20 – 4:30 p.m.
Day 1 Recap

Goals: Wrap-up of key points learned during the day’s discussions.
Presenter: Jeff Michael, Ed.D., NHTSA Associate Administrator for Research and Program Development


Day 2

7:45 – 8:30 a.m.
Registration

Visitor Desk – Front Lobby

8:30 – 8:50 a.m.
Looking Forward

Goals: Framing the Day 1 highlights in the context of where we want to go.
Presenter: Jeff Michael, Ed.D., NHTSA Associate Administrator for Research and Program Development

8:50 – 10:30 a.m.
Defining a Long-Term Vision for Traffic Safety

Goals: Discussion of a vision for traffic safety in 25 years and possible pathways toward that goal.
Moderator: Jeff Michael, Ed.D, NHTSA Associate Administrator for Research and Program Development
Presenters: Matts-Åke Belin, Ph.D., Traffic Safety Strategist, Swedish Transport Administration; Tom Gage, CEO and Managing Director, Marconi Pacific


Break 10:30 – 10:45 a.m.


10:45 – 11:35 a.m.
Hey, What’s the Big Idea?

Goals: Discuss how trends and disciplines such as Big Data, Behavioral Economics, and Behavioral and Social Sciences can be leveraged to help bend the injury and fatality curve toward zero.
Moderator: Rory Austin, Ph.D., NHTSA Chief, Injury Prevention Research Division
Panelists: Hyunsoo Chang, Associate Fellow, Social and Behavioral Sciences Team, National Science and Technology Council; Chris Greer, Ph.D., Director, Smart Grid & Cyber-Physical Systems Program Office, National Institute of Standards and Technology; Jonathan King, Ph.D., Program Director and National Institutes of Health Science of Behavior Change Common Fund, Co-Coordinator, National Institute on Aging; Daniel Morgan, Chief Data Officer, U.S. Department of Transportation

11:35 a.m. – Noon
Closing Remarks

Goals: Outlining the vision and the next steps to achieving the vision.
Presenter: Mark R. Rosekind, Ph.D., NHTSA Administrator


March 10th

https://www.youtube.com/embed/t-0gDY2vK8k?rel=0&showinfo=0


March 11th

https://www.youtube.com/embed/fo6ztgyub7Q?rel=0&showinfo=0

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