Ticketing Aggressive Cars and Trucks in Washington State
 

APPENDIX A
Media and Communications

RADIO TEXT

Radio text

AIR BUY DETAILS

Air buy details

FREQUENCY

frequency

PRINT ADVERTISEMENT

Print Advertisement

PHOTO OF PRESS EVENT

Photo of press event

LETTERS-TO-THE-EDITOR JANUARY 2006

Letter-to-the-editor January 2006

TELEVISION STATIONS THAT CARRIED THE STORY

Television news coverage of the project has been extensive. There are seven commercial television stations in the project areas; they carried all carried the story, some of them numerous times.

Bellingham:
     KVOS T.V. – three stories (all aired twice)

Seattle:
    KING T.V. -- the story aired on three separate dates, a total of five times.
    Northwest Cable News – one story aired twice.
    KONG T.V. – one story aired two times.
    KOMO T.V. -- Two stories aired a total of five times.
    KIRO T.V. -- One story aired twice.
    KCPQ – one story aired once.

Portland:
    KATU T.V. – one story aired two times.

RADIO COVERAGE

The radio news coverage was most extensive and included:

  • 16 radio stations (10 of them in Seattle) aired news stories about the project.
  • Extra coverage included live, on-air interviews (KMPS, KXXO, KMTT and KGMI).
  • Extra coverage also included a 30-minute long public affairs program that aired on four Seattle stations (KWJZ, KKNW, KLSY, and KRWM).
  • The most extensive reach of any one radio interview was an interview of Lowell Porter, WTSC Director, on satellite radio (XM radio) reaching 5 million subscribers, many of them truckers.
  • Radio stations carrying the story include:
    • In Seattle: KIRO, KOMO, KMTT, KPLZ, KMPS, KIXI, KWJZ, KKNW, KLSY, and KRWM.
    • In Olympia: KGY and KXXO (both carried the story on two separate occasions).
    • In Skagit and Whatcom counties: KABS, KRBC, and KGMI radio

ROAD SIGN

Leave More Space - Don't get a ticket Road sign

POSTERS, BANNERS, AND FLYERS

Leave more space for trucks - Posters

BANNERS

Leave more space for trucks - banners

FLYER

Leave more space for trucks - flyer

PRESENTATIONS

  • Whatcom County Traffic Safety Task Force Meeting (speaker: Jonna VanDyk)
  • Thurston County DUI Task Force Meeting (speaker: Jonna VanDyk)
  • Statewide Community Traffic Safety Task Force Coordinators (speaker: Jonna VanDyk)
  • Washington State Patrol statewide meeting of public information officers (speaker: Jonna VanDyk)
  • Whatcom County Sheriff and Police Chiefs meeting (speaker: Jerry Amato)
  • Washington Association of Sheriffs and Police Chiefs Conference (speaker: Penny Nerup)
  • Washington Trucking Associations annual conference (speaker: Jonna VanDyk)
  • The Oregon Child Passenger Safety Teams Conference (speaker: Rosemary Nye)
  • The Conference of Western Regional Administrators OFMCS (speaker: Jerry Amato)
  • The Washington Department of Transportation statewide safety conference (speaker: Rosemary Nye)
  • The Federal Highway Administration National Conference (speaker: Don Peterson)
  • Washington Governor Christine Gregoire’s GMAP meeting of executive cabinet directors (speaker: Steve Lind)
  • The Governor’s Conference on Safety and Health (speaker: Trooper Rod Sharpe)
 

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