Index

Introduction

Defining the Problem

Occupant Restraint Use

Fatalities

Gender and Other Characteristics

Summary of State Safety Belt Laws as of November 2000

Exemptions for Pickup Trucks

Laws Pertaining to Children and Cargo Areas

Summary of Pulbic Information and Education Programs

Focus Groups: Background

Site Selection

Moderator's Guide and Topics of Discussion

Response to Existing Campaigns/Materials

Focus Groups: Finding

Overview – Pickup Truck Drivers'Attitudes About Safety Belts and Safety

Focus Group Participants' Attitudes- Toward Safety Measures

Focus Group Participants' Safety Belt Use

Focus Group Participants' Responses to Specific Reasons/Approaches

Focus Group Responses to Existing Campaign Approaches – English-Speaking Group

Focus Group Responses to Existing Campaign Approaches – Hispanic Group

Campaign Component Development – English-Speaking Group

Campaign Component Development – Hispanic Group

Reasons Given for Not Wearing Their Safety Belts

Conclusions

Additional Issues

References

List of Tables

FINAL REPORT

Rural Pickup Truck Drivers and Safety Belt Use:

Focus Group Report

April 2004

Center for Applied Research, Inc.