Technical Report Page

Executive Summary

Introduction

Defining the Problem

Fatalities

Gender and Other Characteristics

Laws Pertaining to Children and Cargo Areas

Focus Groups: Background

Moderator's Guide and Topics of Discussion

Focus Groups: Findings

Focus Group Participants' Attitudes Toward Safety Measures

Focus Group Participants' Safety Belt Use

Focus Group Participants' Responses to Specific Reasons/Approaches

Focus Group Responses to Existing Campaign Approaches - English-Speaking Group

Focus Group Responses to Existing Campaign Approaches - Hispanic Group

Campaign Component Development - English-Speaking Group

Campaign Component Development - Hispanic Group

Conclusions

References

List of Tables

List of Figures

Appendices

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List of figures

Figure 1: Shoulder Belt Use by Person Type and State Enforcement Status, Pickup Trucks and Passenger Vehicles, Fall NOPUS 2000: Percent Estimates

Figure 2: Shoulder Belt Use for Pickup Trucks, SUVs and Passenger Vehicles, NOPUS 2002: Percent Estimates

Figure 3: Shoulder Belt Use by Person Type and Regions, Pickup Trucks and Passenger Vehicles, Fall NOPUS 2000: Percent Estimates

Figure 4: Shoulder Belt Use by Person Type and Urbanization, Pickup Trucks and Passenger Vehicles, NOPUS 2000: Percent Estimates