Technical Report Page

Executive Summary

Introduction

Defining the Problem

Fatalities

Gender and Other Characteristics

Laws Pertaining to Children and Cargo Areas

Focus Groups: Background

Moderator's Guide and Topics of Discussion

Focus Groups: Findings

Focus Group Participants' Attitudes Toward Safety Measures

Focus Group Participants' Safety Belt Use

Focus Group Participants' Responses to Specific Reasons/Approaches

Focus Group Responses to Existing Campaign Approaches - English-Speaking Group

Focus Group Responses to Existing Campaign Approaches - Hispanic Group

Campaign Component Development - English-Speaking Group

Campaign Component Development - Hispanic Group

Conclusions

References

List of Tables

List of Figures

Appendices

Home

List of Tables

Report

Table 1: Belt Use by Vehicle Type, 1998-2003

Table 2: Safety Belt Use in 2003 In Primary and Secondary Law States by Vehicle Type

Table 3: Percentage of Vehicles Involved in Fatal Crashes by Body Type and Injury Severity Within the Vehicle (FARS 2001)

Table 4: Percentage of Vehicles Involved in Fatal Crashes by Rollover Occurrence and Body Type (FARS 2001)

Table 5: Percentage of Occupants in Fatal Crashes by Ejection Status and Vehicle Body Type (FARS 2001)

Table 6: Percentage of Occupant Fatalities in Fatal Crashes By Restraint Use and Vehicle Body Type (FARS 2001)

Table 7: States Which Prohibit Children Riding In Cargo Area (as of 2000)

Table 8: Summary of State Pickup Truck Safety Campaigns

Appendix

Table A1: Vehicles in Fatal Crashes by Body Type (FARS 1999)

Table A2: Fatalities by Vehicle Body Type and Restraint Use (FARS 1999)

Table A3: Cargo Area Occupant Fatalities (FARS 1999)

Table A4: State-By-State Fatal Crashes: Restraint Used and Vehicle Body Type (FARS 1999)

Table A5: State-By-State Fatal Crashes: No Restraint Used and Vehicle Body Type (FARS 1999)

Table B1: Statewide Pickup Truck Summary

Table B2: Governor's Offices of Highway Safety Information Tally

Table C1: Pickup Truck Occupants Involved in Fatal Crashes By Age and Gender (FARS 2001)

Table C2: Pickup Truck Occupants Involved in Fatal Crashes By Age and Gender (FARS 1999)

Table C3: Automobile Occupants Involved in Fatal Crashes By Age and Gender (FARS 2001)

Table C4: Automobile Occupants Involved in Fatal Crashes By Age and Gender (FARS 1999)

Table D1: State Safety Belt Laws (Current to November 2000)

Table E1: "Kids Aren't Cargo" Summary Data