Rural Pickup Truck Drivers and Safety Belt Use: Focus Group Report

   

 

Technical Report Page

Executive Summary

Introduction

Defining the Problem

Fatalities

Gender and Other Characteristics

Laws Pertaining to Children and Cargo Areas

Focus Groups: Background

Moderator's Guide and Topics of Discussion

Focus Groups: Findings

Focus Group Participants' Attitudes Toward Safety Measures

Focus Group Participants' Safety Belt Use

Focus Group Participants' Responses to Specific Reasons/Approaches

Focus Group Responses to Existing Campaign Approaches - English-Speaking Group

Focus Group Responses to Existing Campaign Approaches - Hispanic Group

Campaign Component Development - English-Speaking Group

Campaign Component Development - Hispanic Group

Conclusions

References

List of Tables

List of Figures

Appendices

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APPENDIX B Continues


Table B2: Governor's Offices of Highway Safety Information Tally

Question

State Responses

 

Yes

No

Yes With

Exceptions

No

Response

Pickup truck occupant protection laws compared to other passenger vehicles






44






6






0






0

 

Illegal for children to ride in cargo area



19



20



10



1

 

Publicizing Kids Aren't Cargo campaign



15



33



0



2

 

Pickup truck safety belt data collected separately from other passenger vehicles




28




22




0




0

 

Observational data on cargo area passengers


3


47


0


0

 

Pickup truck public Information, education or Enforcement

 
campaign tried
16
30
0
2
 
campaign planned in future

14

31

2

6
 

Willingness to serve as pilot test location

28

11

7

4

 

Crash Data

pickup truck drivers
38
8
0
4
pickup truck front seat passengers
33
12
0
5
cargo area occupants
25
16
0
9

Fatality Data

pickup truck drivers
41
5
0
4
 
pickup truck front seat passengers

31

9

0

5
 
cargo area occupants
29
13
0
8
 
Injury Data
pickup truck drivers
37
8
0
5
pickup truck front seat passengers
31
12
0
7

cargo area occupants

24

15

0

11

   
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