Participant Screener For Georgia, Michigan, Montana, and Texas (and Spanish translation)
Hello, my name is (____________ ) with (______________ ), a market research firm located here in ( ). We are currently conducting a study on people's attitudes towards automotive related issues. We well be conducting focus group discussions on (________________ ). We will be offering (____________ ) to compensate you for your time. Will you be available?
Let me ask you a few questions.
1. Do you or anyone in your household work in any of the following fields? (if yes to any, TERMINATE)
Advertising, public relations or lobbying ____
Radio, TV or other media related fields ____
Opinion or market research ____
A business that sells, services or rents automobile vehicles ____
2. Have you ever been in an interview or a group discussion for a marketing research company before?
Yes ____ (Go to #3)
No ____ (Go to #4)
3. How long ago and what was the topic?
If less than 6 month ____ (TERMINATE)
If topic was related to automotive vehicles ____ (TERMINATE)
4. What do you consider to be your race?
African American ____
Caucasian ____
Hispanic ____
Other ____
5. Which of the following vehicles do you own and drive on a regular basis?
a. Automobile ____
b. Mini van ____
c. Full-size Van ____
d. Sport Utility Vehicle ____
e. Pick-up Truck ____ (if NOT indicated, TERMINATE)
6. Is the area in which you live considered to be an urban, suburban or rural area?
a. Urban ____
b. Suburban ____
c. Rural ____ (If indicated, Go To #8)
7. Is the area in which you work considered to be an urban, suburban or rural areas?
a. Urban ____
b. Suburban ____
c. Rural ____ (If NOT indicated, TERMINATE)
8. Which of the following statements best describes how you are?
a. I never use seat belts when driving my pick-up truck ____
b. I seldom use seat belts when driving my pick-up truck ____
c. I use seat belts some times when driving my pick-up truck ____
d. I use my seat belts most times when driving my pick-up truck ____
e. I always use seat belts when driving my pick-up truck ____
If "d" or "e" indicated, TERMINATE
9. In which of the following ranges is your household income?
Under $20,000 ____ (want
$20,000-29,999 ____ a mixture
$30,000-49,999 ____ of
$50,000 and above ____ incomes)
10. Could you please tell me your occupation? (RECORD JOB TITLE AND COMPANY NAME) _________________________________________
If employed by local, State, or federal government, TERMINATE No more than 2 per group can be students or unemployed.
11. Which of the following best reflects your marital status:
a. Single ____ (want
b. Married ____ a mixture
c. Divorced ____ of
d. Separated ____ marital status)
12. Are you a parent with children who live at home with you?
Yes ____ (At least half of group must indicate "YES")
No ____
13. In which of the following ranges is your age?
Under 18 ____ (TERMINATE)
18-22 ____ (Recruit for "YOUNGER GROUP")
23-27____ (Recruit for "YOUNGER GROUP")
28-35____ (Recruit for "OLDER GROUP")
36-54____ (Recruit for "OLDER GROUP")
55 and older ____ (Recruit for "OLDER GROUP")
Want a mixture of ages.
RECRUITMENT ROUTINE
Articulation Drill
If you could start your own business, what would it be, and how would it be different from its competition? ____
Only recruit respondents who are able to formulate and articulate ideas clearly and in detail. Otherwise, TERMINATE
Respondent Information
Record:
Younger Male Group (Age 18-27) ____
Older Male Group (Age 28 & up) ____
Name: _____________________ Phone numbers: ____________ (home)
Address: _____________________
(work) ________________________________