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Technical Report Page
Executive Summary
Introduction
Defining the Problem
Fatalities
Gender and Other Characteristics
Laws Pertaining to Children and Cargo Areas
Focus Groups: Background
Moderator's Guide and Topics of Discussion
Focus Groups: Findings
Focus Group Participants' Attitudes Toward Safety Measures
Focus Group Participants' Safety Belt Use
Focus Group Participants' Responses to Specific Reasons/Approaches
Focus Group Responses to Existing Campaign Approaches - English-Speaking Group
Focus Group Responses to Existing Campaign Approaches - Hispanic Group
Campaign Component Development - English-Speaking Group
Campaign Component Development - Hispanic Group
Conclusions
References
List of Tables
List of Figures
Appendices
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