Technical Summary
Technical Report Documentation Page
I. INTRODUCTION
II. sTEP MODEL DESCRIPTION
The Click It or Ticket sTEP Model and Timeline Mobilization Publicity Earned Media Paid Media Mobilization Enforcement Concluding Media Event Evaluation Description May 2003 Mobilization Earned Media Activity Description National Click It or Ticket Advertisements National Paid Media Placements Paid Media Activity Description Safety Belt Enforcement Activity Summary
Observational Surveys of Belt Use Pre/Post Telephone Survey Driver Licensing Office Survey
IV. RESULTS
Observational Surveys of Belt Use 2003 National Occupant Protection Usage Survey (NOPUS) Pre/Post Telephone Survey Comparisons with Previous Telephone Surveys Driver License Office Survey
V. DISCUSSION
REFERENCES
APPENDICES
Sample Driver Licensing Office Survey National Telephone Surveys