| 1. Report No. |
2. Government
Accession No. |
3. Recipient's
Catalog No. |
| 4. Title and
Subtitle
|
5. Report Date
November 2003 |
| |
|
6. Performing
Organization Code
|
| 7. Author(s)
Mark G. Solomon, Neil K. Chaudhary,
and Linda A. Cosgrove 1
|
8. Performing
Organization Report No. |
| 9. Performing
Organization Name and Address
Preusser Research Group, Inc.
7100 Main Street
Trumbull, CT 06611
|
10. Work Unit
No. (TRAIS) |
| |
11. Contract
or Grant No.
DTNH22-99-D-25099 |
| 12. Sponsoring
Agency Name and Address
|
13. Type of Report
and Period Covered
|
| |
14. Sponsoring
Agency Code |
|
15. Supplementary
Notes
1
Dr. Linda Cosgrove,
NHTSA, Office of Research and Technology |
| 16. Abstract
Click it or Ticket (CIOT) is an intense, short duration,
safety belt paid advertising and high visibility enforcement
program. The CIOT May 2003 Mobilization involved nearly
$25 million dollars of purchased media. Law enforcement agencies in 44 of 45 states reported issuing more
than 500,000 belt use citations during a two-week period beginning
on May 19th and ending on June 1st. June, 2003 observations as compared with
2002 indicated increased belt use among front seat occupants
of passenger vehicles in 40 states and the District of Columbia.
The National Occupant Protection Use Survey (NOPUS) recorded
the national usage rate at 79 percent, a 4 percentage point
increase over 2002. National telephone surveys conducted just
before and just after the May campaign indicated substantial
increases in the number of drivers who had recently seen or
heard of police enforcement of belt use and thought that police
are writing more tickets. It was concluded that a highly publicized
national program of belt use enforcement can increase the number
of people who buckle up. |
| 17. Key Words
Safety belt
Enforcement
sTEP
Paid media
Evaluation
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18. Distribution
Statement
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| 19. Security
Classif.(of this report)
Unclassified |
20. Security
Classif.(of this page)
Unclassified |
21. No. of Pages
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22. Price |
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