<i>Click It or Ticket</i>!

Highlights - May 17, 2002


The American Association of Motor Vehicle Administrators (AAMVA) awarded its Regional Public Affairs and Consumer Education (PACE) Award to the West Virginia Governor's Highway Safety Program for the State's Click It or Ticket radio advertisements. This award also qualifies the State as a finalist in the international awards category.

On May 13, the Tuscaloosa Safe Community Coalition conducted a meeting among African American and Hispanic diversity groups to garner support for the Click It or Ticket campaign. Members of the faith, education, and public health communities and other local leaders participated in the meeting. Seat belt checkpoints were conducted in Birmingham, Gadsden, and Anniston. The Alabama Click It or Ticket advertising campaign began airing throughout the State on May 13.

NHTSA Administrator Jeffrey W. Runge, M.D. and NHTSA Region IV Administrator Troy Ayers met with Florida Governor Jeb Bush to gain support for Click It or Ticket and other traffic safety initiatives. Governor Bush stated that he will support traffic safety initiatives.

NHTSA Region V staff made a Click It or Ticket presentation to 25 Northern Illinois insurance agents from American Family Insurance at the company's district meeting in Chicago, Illinois on May 14. Agents took posters to display in their office windows.

United Parcel Service (UPS), North Central Region, located in Downers Grove, Illinois has been working with the NHTSA Region V Office, the Illinois Department of Transportation and the Indiana Governor's Council to Reduce Dangerous and Impaired Driving and promote Click It or Ticket throughout Illinois and Indiana. UPS will place Click It or Ticket static cling signs in the front window of 3,000 UPS package cars and display posters in customer counter locations.

On May 15, the Indiana Click It or Ticket kickoff press event was held at the Indianapolis Motor Speedway. Key participants included U.S. Department of Transportation Secretary Norman Mineta, NHTSA Deputy Administrator Annette Sandberg, NHTSA Region V Administrator Donald McNamara, Indianapolis Motor Speedway drivers, State and local enforcement representatives, members from the Indiana Minority Health Coalition and various other VIPs from Indiana State and local governments.

On May 13, the Traffic Safety Association of Michigan, Detroit Mayor Kwame M. Kilpatrick, Chief Judge of the 36th District Court Marylin E. Atkins, Detroit City Council President Maryann Mahaffey, and Rehabilitation Institute of Michigan Chief of Staff Kertia Black, M.D., co-signed a letter to the Wayne County judges and magistrates requesting a commitment to join the Michigan Click It or Ticket effort by upholding the strong enforcement of valid seat belt citations in their courts. Mayor Kilpatrick, a former Michigan legislator, was a primary sponsor of Michigan's standard seat belt enforcement law.

Two kickoff news conferences for the No Exceptions, No Excuses. Buckle Up Nevada campaign were held on May14 in Reno and Las Vegas. NHTSA Region IX Administrator David Manning spoke at each of these press conferences. Two additional press conferences are scheduled for the first week of the enforcement period, during which the Governor will speak out in support of Nevada's campaign.

The New York State Police Superintendent and the Department of Education Commissioner wrote to over 600 State high school superintendents asking for their support for the May Mobilization. The superintendents were asked to provide a morning announcement script to high schools in their systems to be read over the schools' public address systems prior to May 20. The Air Bag & and Seat Belt Safety campaign is assisting New York in gaining CNN coverage for this effort.

The Governor's Highway Safety Office is conducting a final push to recruit additional law enforcement agencies to participate in the What's Holding You Back? enforcement effort. The State is conducting a contest to entice non-participating law enforcement agencies to sign on.

NHTSA Region VI staff, Texas Department of Transportation, law enforcement, and community leaders participated in local Click It or Ticket kickoff events held in Dallas/Fort Worth, Corpus Christi, Houston, Lubbock, Wichita Falls, San Antonio, and El Paso. Media coverage was extensive. Results from the
May 7-9 baseline observational seat belt use surveys in the 10 largest cities were released. Usage rates ranged from a low of 74.8 percent in San Antonio to a high of 88.9 percent in Garland.

Lt. Colonel Tom Powlovich of the Vermont State Police wrote a letter to all State Troopers urging them to take a leadership role in the Click It or Ticket Mobilization. The State Highway Safety Office received numerous phone calls in support of the Click It or Ticket media spots. The most popular radio talk show in Vermont spontaneously turned into an impromptu forum for the Click It or Ticket campaign without benefit of a spokesperson. Most individuals who called the show stated support for the campaign and the host ultimately expressed his support for the campaign as well.

NHTSA Region X held a Regional Click It or Ticket meeting for the States of Alaska, Idaho, and Oregon to showcase Click It or Ticket activities planned for Washington State and to encourage the three non-participating States to join the effort. As a result, the Anchorage Police Department will place an ad in the Anchorage Daily News to publicize the number of seat belt citations written during the May Mobilization.



Baseline observational, resident telephone and DMV surveys have been completed in all participating States.

NHTSA Deputy Administrator Annette Sandberg, made a presentation about the Click It or Ticket campaign before the 25th annual Operation C.A.R.E. (Combined Accident Reduction Effort) meeting held May 10-14 in Indianapolis, Indiana. Operation C.A.R.E. is a key enforcement partners in the Click It or Ticket campaign. Jerry McCrory, Indiana Governor's Highway Safety Representative, briefed the participants about the Click It or Ticket program in Indiana.

Mothers Against Drunk Driving (MADD) stated its support for the Click It or Ticket campaign. MADD provided information about the campaign to its State chapters and encouraged the chapters to support Click It or Ticket activities at the local level.

On May 6, the National Rural Health Association issued a news release announcing its support for the Click It or Ticket campaign. The release was distributed nationally to television, radio and print media.

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