Advertising That Targets Minors

 
Targets
Minors
 
Reference 
Placement 
Symbols 
Wording 
Children 
Under Legal Drinking Age 
Minors 
School
Related
 
Churches 
Play-grounds 
Symbols of Children 
Holidays 
Toys 
Induces 
Encou-rages 
Makes
Special Appeal
 
Alabama
 
 
 
 
 
 
 
 
 
 
Alaska
 
 
 
 
 
 
 
 
 
 
 
 
 
Arizona
 
 
 
 
 
 
 
 
 
 
 
 
 
Arkansas
 
 
 
 
 
 
 
 
 
 
 
 
 
California49
 
 
 
 
 
 
 
 
 
Colorado
 
 
 
 
 
 
 
 
 
 
 
 
 
Connecticut
 
 
 
 
 
 
 
 
Delaware
 
 
 
 
 
 
 
 
 
 
District of Columbia50
 
 
 
 
 
 
 
 
Florida
 
 
 
 
 
 
 
 
 
 
 
 
 
Georgia
 
 
 
 
 
 
 
 
 
 
 
Hawaii
 
 
 
 
 
 
 
 
 
 
 
 
 
Idaho
 
 
 
 
 
 
 
 
 
 
 
 
 
Illinois
 
 
 
 
 
 
 
 
 
 
Indiana
 
 
 
 
 
 
 
 
 
 
 
 
 
Iowa
 
 
 
 
 
 
 
 
 
 
 
 
 
Kansas
 
 
 
 
 
 
 
 
 
 
 
 
 
Kentucky51
 
 
 
 
 
 
 
 
 
 
 
 
Louisiana
 
 
 
 
 
 
 
 
 
 
 
 
 
Maine
 
 
 
 
 
 
 
 
 
 
Maryland
 
 
 
 
 
 
 
 
 
 
 
 
 
Massachusetts
 
 
 
 
 
 
 
 
 
 
 
 
 
Michigan52
 
 
 
 
 
 
 
 
 
 
 
Minnesota
 
 
 
 
 
 
 
Mississippi 53
 
 
 
 
 
 
 
 
 
 
 
Missouri
 
 
 
 
 
 
 
 
 
 
 
 
 
Montana
 
 
 
 
 
 
 
 
 
 
 
 
 
Nebraska
 
 
 
 
 
 
 
 
 
Nevada
 
 
 
 
 
 
 
 
 
 
 
 
 
New Hampshire
 
 
 
 
 
 
 
 
New Jersey
 
 
 
 
 
 
 
 
New Mexico
 
 
 
 
 
 
 
 
 
 
 
New York
 
 
 
 
 
 
 
 
 
 
 
 
 
North Carolina
 
 
 
 
 
 
 
 
 
North Dakota
 
 
 
 
 
 
 
 
 
 
 
 
 
Ohio
 
 
 
 
 
 
Oklahoma
 
 
 
 
 
 
 
 
 
 
 
 
 
Oregon
 
 
 
 
 
 
 
 
 
Pennsylvania
 
 
 
 
 
 
 
Rhode Island
 
 
 
 
 
 
 
 
 
 
 
 
 
South Carolina
 
 
 
 
 
 
 
 
 
 
 
 
 
South Dakota
 
 
 
 
 
 
 
 
 
 
 
 
 
Tennessee
 
 
 
 
 
 
 
 
 
 
 
 
 
Texas
 
 
 
 
 
 
 
 
 
 
 
 
 
Utah
 
 
 
 
 
 
Vermont
 
 
 
 
 
 
 
 
 
Virginia
 
 
 
 
 
 
 
 
 
Washington
 
 
 
 
West Virginia
 
 
 
 
 
 
 
 
 
Wisconsin
 
 
 
 
 
 
 
 
 
 
 
 
 
Wyoming
 
 
 
 
 
 
 
 
 
 
 
 
 
State Totals
25 
9 
6 
14 
9 
3 
3 
6 
4 
5 
7 
5 
8 

49California includes language that prohibits “the use in any advertisement of alcoholic beverages of any subject matter, language, or slogan addressed to and intended to encourage minors to drink the alcoholic beverages.”

50The District of Columbia prohibits “the use of any picture or illustration depicting a child or immature person.…”

51Kentucky has a general alcohol advertising provision that prohibits scenes of family or the home.

52Michigan has a general alcohol advertising provision that prohibits any references to minors on alcohol cartoons or containers.

53Mississippi has a provision that prohibits TV ads five minutes before or after a program that consists primarily of animated material intended for children.
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