DOT HS 809 879, April 2005

Advertising That Targets Minors

	Targets Minors	Reference			Placement			Symbols			Wording
	Targets Minors	Children	Under Legal Drinking Age	Minors	School Related	Churches	Play-grounds	Symbols of Children	Holidays	Toys	Induces	Encou-rages	Makes Special Appeal
Alabama	√			√									√
Alaska
Arizona
Arkansas
California⁴⁹	√			√						√		√
Colorado
Connecticut	√	√						√	√	√
Delaware	√			√							√
District of Columbia⁵⁰	√	√							√	√			√
Florida
Georgia	√		√
Hawaii
Idaho
Illinois	√	√											√
Indiana
Iowa
Kansas
Kentucky⁵¹	√
Louisiana
Maine	√			√							√
Maryland
Massachusetts
Michigan⁵²	√			√
Minnesota	√	√			√			√		√			√
Mississippi ⁵³	√	√
Missouri
Montana
Nebraska	√	√		√				√
Nevada
New Hampshire	√		√	√	√						√
New Jersey	√	√		√				√			√
New Mexico	√				√
New York
North Carolina	√		√		√						√
North Dakota
Ohio	√	√			√	√	√	√	√
Oklahoma
Oregon	√			√								√	√
Pennsylvania	√		√	√	√	√	√
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah	√			√	√			√	√			√	√
Vermont	√		√									√	√
Virginia	√			√	√						√
Washington	√	√	√	√	√	√	√			√			√
West Virginia	√			√							√	√
Wisconsin
Wyoming
State Totals	25	9	6	14	9	3	3	6	4	5	7	5	8

⁴⁹California includes language that prohibits “the use in any advertisement of alcoholic beverages of any subject matter, language, or slogan addressed to and intended to encourage minors to drink the alcoholic beverages.”

⁵⁰The District of Columbia prohibits “the use of any picture or illustration depicting a child or immature person.…”

⁵¹Kentucky has a general alcohol advertising provision that prohibits scenes of family or the home.

⁵²Michigan has a general alcohol advertising provision that prohibits any references to minors on alcohol cartoons or containers.

⁵³Mississippi has a provision that prohibits TV ads five minutes before or after a program that consists primarily of animated material intended for children.