False and Misleading Advertising

 
False and
Misleading
Provision
 
Advertising Type 
Newspapers and
Magazines
 
Outdoor
Advertising
 
Electronic
Media
 
Not
Specified
 
Alabama
 
 
 
Alaska
 
 
 
 
 
Arizona
 
 
 
 
 
Arkansas
 
 
 
 
 
California
 
 
 
 
 
Colorado
 
 
 
 
 
Connecticut44
 
 
 
Delaware
 
District of Columbia
 
 
 
Florida
 
 
 
 
 
Georgia
 
 
 
Hawaii
 
 
 
 
 
Idaho
 
Illinois
 
 
 
Indiana
 
 
 
 
 
Iowa
 
 
 
 
 
Kansas
 
 
 
Kentucky
 
 
 
Louisiana
 
 
 
 
 
Maine
 
 
 
 
 
Maryland 45
 
 
 
Massachusetts
 
 
 
Michigan44
 
 
 
Minnesota
 
 
 
Mississippi44
 
 
 
Missouri
 
 
 
Montana
 
 
 
 
 
Nebraska
 
 
 
Nevada
 
 
 
 
 
New Hampshire
 
 
 
New Jersey
 
 
 
New Mexico
 
 
 
 
 
New York46
 
 
 
North Carolina
 
 
 
North Dakota
 
 
 
 
 
Ohio
 
 
 
 
 
Oklahoma
 
 
 
 
 
Oregon
 
 
 
Pennsylvania
 
 
 
Rhode Island
 
 
 
 
 
South Carolina
 
 
 
 
 
South Dakota
 
 
 
 
 
Tennessee45
 
 
 
Texas
 
Utah
 
 
 
Vermont
 
Virginia
 
 
 
Washington47
 
 
West Virginia48
 
 
 
Wisconsin
 
 
 
 
 
Wyoming
 
 
 
State Totals 
30 
5 
5  
5 
24 

44The relevant provisions for Connecticut, Michigan, and Mississippi are found outside the ABC code.

45In Maryland and Tennessee, the provisions apply only to distilled spirits and wine.

46In New York, the provision applies only to package stores.

47Washington has two provisions that relate to false and misleading advertising: one deals with outdoor advertising, and one does not specify the type of advertising.

48Virginia does not allow radio or TV ads for alcoholic beverages. A constitutional issue concerning content-based restrictions and first amendment protections may be relevant here.
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