WHAT IS A DESIGNATED DRIVER PROGRAM?
Designated Driver programs are a key component of a community-based comprehensive impaired driving prevention effort. Combined with highly visible law enforcement, a Designated Driver program gives people the information they need to make informed choices and seek
alternatives to driving
while impaired. Safe Ride programs provide transportation for persons who
plan to drink.
ARE DESIGNATED DRIVER PROGRAMS SO CRITICAL?
Americans who participate
in social events where alcohol is available believe that people should use
Designated Drivers. Designated driving programs are simple, requiring as few
as two people to operate. The only requirement is that people plan ahead and
either select one person to refrain from drinking alcohol or arrange for a
safe ride home. Designating a sober driver in situations when alcohol is present
is something that should always be practiced.
For 58 years, the Ad Council has created the timely and compelling public service messages Americans needed to hear. Its mission is to use the power of advertising to raise awareness of, and stimulate action against, problems confronting Americans. One such problem is drinking and driving.
By creating the Friends Don't Let Friends Drive Drunk campaign, the U.S. Department of Transportation and the Ad Council launched an effort that would change the way Americans think about drinking and driving. Eighty-four percent of Americans recall having seen or heard a Friends Don't Let Friends Drive Drunk public service announcement. Nearly 80 percent report they took action to prevent a friend or loved one from driving drunk, and 25 percent report they stopped drinking and driving as a result of the campaign.
The Friends Don't Let Friends Drive Drunk campaign has taken many forms. Most recently, the "Innocent Victims" phase of PSAs features victims of drunk driving crashes. The message is clear: drunk driving is a deadly act that ends thousands of lives each year.
The Ad Council has produced PSAs for TV, radio, print, out of home and online media outlets. These PSAs encourage individuals to intervene and do whatever it takes to prevent someone from drinking and driving. The Ad Council PSAs are available for distribution to your local media outlets' public service directors to support your efforts to prevent drunk driving. By doing so, you can increase exposure of the impaired driving issue.
The Friends Campaign is produced in partnership with RADD and NAB.
For more information, please visit www.adcouncil.org