Publicity and promotion
can make or break your program. Regardless of the activities you use to
build awareness of your program, there are some basic steps you should
take first, such as:
For more ideas, check out the Publicity and Promotion section of this guide.
Basic research can benefit your program so keep statistics on your activities. Without reliable information about how programs work, it is difficult to compare them or to replicate those that succeed. You should maintain records that detail how your program was implemented. For example, you can:
TIPS FOR SPECIFIC GROUPS
As soon as basic program steps are in place, you can reach out to the types of organizations that might be effective partners in stopping impaired driving in your community. This guide features tips and success stories for:
Coalition members can include citizens, law enforcement, public health, medical, injury prevention, education, business, civic and service groups, faith-based organizations, public works offices, and traffic safety advocates. Members help to identify their community's top safety problems and put together a plan to address these issues.
You should also consider partnering with a Safe Communities coalition. A Safe Communities coalition promotes activities to address local highway, traffic safety and other injury prevention issues. It uses a grassroots approach to identify the community's problems and put together a plan to address these issues. You can find out if there is a Safe Communities program in your area by contacting your regional NHTSA office, or visit NHTSA's Safe Communities site at www.nhtsa.dot.gov/safecommunities