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How to Implement a Community-Based Designated Driver Program

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GEICO Insurance knows that the winter holidays are among the most dangerous times of the year for drivers, and not just because of the weather. Spurred on by the knowledge that 46 percent of the traffic fatalities nationwide around the holidays were alcohol-related, GEICO instituted a company-wide awareness campaign and Safe Ride program called Project LIFT (Leave In a Free Taxi).

"Project LIFT is an awareness campaign about the dangers of drinking and driving during the holiday season," said David Schindler, vice president. "First we encourage our associates not to drink and drive. If they do drink, we remind them to limit their intake and to designate a sober driver. However, should associates find themselves – or a friend or family member – unable to operate a motor vehicle safely, we'd rather help pay their way home than have them get behind the wheel of a car."

That's where Project LIFT comes in. GEICO will reimburse its associates up to $25 for their cab fare should they need a cab ride for themselves, a friend or family member. Associates can obtain this reimbursement by filling out a short form available in their local health unit or human resources office, and providing a taxi receipt. Participation in Project LIFT is confidential.

For more information on GEICO's Project LIFT, contact Ron Williams at (301) 986-2812.



Many impaired driving crashes occur while commuting to and from work and involve not just employees but their families as well. The mission of the Network of Employers for Traffic Safety (NETS) is to reduce traffic crashes involving America's workers and their families by helping employers implement well-developed policies, dynamic workplace programs, and compelling community activities related to traffic safety. Government and industry leaders created the organization to address the human and economic impact of traffic crashes on the nation's  workforce as well as their families and communities. NETS is the only national non-profit organization that focuses its efforts exclusively on introducing traffic to workplace safety management systems. The programs, products and services are designed to reach all employees and their families, not just fleet drivers.

For more information, please visit

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