HOSPITALITY INDUSTRY AND RETAILERS
The hospitality industry
provides a large outlet for alcohol consumption. Fortunately, there are responsible
and reasonable methods to enjoy what they offer. Designated Driver programs
are important and necessary for the hospitality industry and its customers.
These tips are a sample of what restaurants, bars and hotels can do to kick
off a successful program:
- Provide direct phone
lines to local taxi cab services and post the taxi phone numbers in the
restrooms, at pay phones and near the entrance and exit of the establishment.
- Have taxi numbers
printed on coasters, cocktail napkins, matches and flyers.
- Include the You
Drink & Drive. You Lose. logo at the bottom of the in-house and
carry out menus and on the staff uniforms (pin, apron logo, on the sleeve
of the shirt).
- Negotiate with other
businesses to purchase a van to be used as a shuttle between participating
bars and restaurants. Include advertising on the van for partners contributing
to its purchase.
- Distribute a news
release to the local paper on restaurant/bar and the Designated Driver or
Safe Ride program kickoff.
- Offer a late night
menu to discourage drinking on an empty stomach.
- Certify all wait and
bar staff in recognizing impaired patrons. A good example is the TIPS (Training
for Intervention ProcedureS) program.
- Do not serve anyone
who already appears to be impaired.
- Create a standard
pour for alcoholic drinks (i.e., jiggers and optic pourers allow more accurate
- Establish drink limits
for customers (i.e., one drink at a time per customer).
- Price drinks in ways
that discourages over consumption.
- Hire off-duty law
enforcement officers to be visible at the exits and parking lots on busy
In addition to hospitality
establishments, other businesses, grocery stores, liquor stores and taxi services
can provide useful service to your program. Here are a few ideas:
- Inform guests when
they are checking in about the hotel shuttles and taxi services.
- Have Designated Driver,
hotel shuttle, or taxi phone numbers printed on the room keys.
- Encourage catering
and sales to place Designated Driver materials in sales package.
- Incorporate a taxi
shuttle package in catering and sales contracts.
- Donate meeting space
or host media events for MADD, SADD or other groups active in the fight
against impaired driving.
- Offer discounted room
rates to customers booking holiday parties, wedding receptions, etc.
- During special occasions,
holidays, or events, pay extra attention to guest consumption and monitor
the alcohol accordingly (close the bar an hour early, provide non-alcoholic
- Be sure all hotel
employees are trained and certified in a server-training program.
- Exhibit point of purchase
displays (brochures, flyers, donation container, etc.) and posters supporting
the local Designated Driver program.
- Encourage local service
stations to donate gas to a Safe Ride Program.
- Local car rental businesses
or automobile retailers can donate the use of a car.
- Provide volunteers
for Designated Driver programs.
- Ask local taxi services
and towing companies to participate. They can provide a much-needed service
and serve as a source of free advertising for each company involved.
- Contact local businesses
or your phone company to inquire about a discounted or complimentary rate
for providing cell phones to Safe Ride programs. Offer to mention the donation
in publicity activities in exchange for the donated services.