Designated Driver Photo Montage
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Introduction


How to Implement a Community-Based Designated Driver Program

  Program Planning
  Operations
  Partnerships
  Program Marketing
  Evaluation


Tips for Specific Groups

  Community
Organizations

  Employers
  Educators/College Groups
  Criminal Justice
  Medical and Health Care Community
  Hospitality Industry and Retailers
  Armed Forces


Publicity and Promotion
  Working with the Media
  Calendar of Year Round Ideas
  Media Q&A


Resources
  Partners and Resources
  Publications

COMMUNITY ORGANIZATIONS

A community's commitment to end impaired driving should involve a wide array of community and civic groups. Just about any group active in the community, from Kiwanis and other service groups, religious groups, Toastmasters, the PTA and many other organizations, can make a difference. These groups not only can inform their own members but also provide volunteer support for Designated Driver programs. Here are some ideas to get them involved:

  • Publicly endorse the community's Designated Driver program.
  • Provide volunteers to participate in existing programs or community events, such as "Lights On For Life" day.
  • Publicize the program through news releases and public service announcements.
  • Use a newsletter to highlight facts about the consequences of impaired driving, share non-alcoholic drink recipes and provide safe hosting tips.
  • Invite speakers to your meetings (law enforcement, emergency room doctors and nurses, victims, etc.) to speak on the dangers of impaired driving. A source for speakers is a local hospital or paramedic team, or a MADD chapter.
  • Send letters to the editor of the local newspaper in support of local Designated Driver programs.
  • Host a community forum on ways to reduce impaired driving.
  • Contact organizers of events where alcohol is involved, such as Bar Crawls, to distribute literature and encourage the use of Designated Drivers.
  • Conduct fundraising events (i.e., silent auctions, bake sales, pot luck dinners, etc.) to provide seed money for a Designated Driver program.
 


  MOTHERS AGAINST DRUNK DRIVING (MADD)

In 1980, a group of mothers joined together to form Mothers Against Drunk Driving. Today, MADD is a recognized leader in the fight against drunk driving and has more than 600 chapters nationwide. MADD's focus is to look for effective solutions to the drunk driving and underage drinking problems, while supporting those who have already experienced the pain  of these senseless crimes.

MADD's various programs address victim's assistance issues,  underage drinking, public policy and grassroots activism. Among its many programs, MADD may best be known for its promotion and support of National Sobriety Checkpoint Week, the  Tie One on For Safety red ribbon campaign, and passage of legislation for a national .08 BAC limit.

To start a chapter or to join as an individual member, please visit www.madd.org

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