Taxi Photo Montage
community groups page header
   
previous page next page

Introduction


How to Implement a Community-Based Designated Driver Program

  Program Planning
  Operations
  Partnerships
  Program Marketing
  Evaluation


Tips for Specific Groups

  Community
Organizations

  Employers
  Educators/College Groups
  Criminal Justice
  Medical and Health Care Community
  Hospitality Industry and Retailers
  Armed Forces


Publicity and Promotion
  Working with the Media
  Calendar of Year Round Ideas
  Media Q&A


Resources
  Partners and Resources
  Publications


success story title graphic

MADD AND THE SAN DIEGO PADRES TEAM UP TO COMBAT DRUNK DRIVING

In order to address the problem of safety at the stadium and on San Diego roadways after each home game, the San Diego Padres and the San Diego Chapter of MADD teamed up to create the Dry-er Friar program to encourage fans to designate a sober driver. This season-long campaign emphasizes alternatives to impaired driving and rewards fans that identify themselves as designated drivers. Corporate sponsors of the program include Auto Trader Magazines, the Bob Baker Auto Group and Farmers Insurance Company.

Fans who are at least 21 years old, have a valid drivers license and are not drinking alcohol before, during or after the game are invited to stop by the Dry-er Friar booth, located near Gate G on the concourse at Qualcomm Stadium. The booth, staffed by MADD volunteers, opens two hours before game time and stays open until the second inning. After signing a pledge to remain sober, fans receive a souvenir baseball card and a coupon for a complimentary soft drink.

Last season, more than 77,000 Padre fans signed up to be a Dry-er Friar!

City Street Photo with Turning Car
 


  CONTACT INFORMATION

For more information on how to put together a similar program in your area, you can contact MADD San Diego's Executive Director, Bonnie Helander at (760) 746-MADD (6233).

previous pagenext page