Community Relations
Good relations within the community will enhance the success of any event. Here is some information on how to build relationships in your community through the media, civic groups, law enforcement and local businesses:
- To publicize an event through the media, make sure your news release and public service announcements get attention. See the Sample Materials section for examples.
- When promoting your activities to the media, try to make appointments with local newspaper editors, TV news directors and radio station managers. Give them a news release, a list of statistics about underage drinking and driving, zero tolerance laws and any other information that they may be able to use. You might ask them to write or broadcast an editorial in favor of your activities promoting alcohol-free activities for your friends.
- Public Service Announcements (PSAs) for community nonprofit groups are often aired on radio and TV at no charge. In addition to a news release describing your activities and a fact sheet, give TV and radio stations a brief PSA they can read over the air. Examples are located in the Sample Materials section of this planner.
- Offer a chairperson, principal or student representative as a speaker at upcoming meetings.
- Keep a list of all business and civic organizations that have donated services, merchandise, equipment or facilities. Make a banner thanking them and post it at your event. Afterwards, send them notes of appreciation and let them know how their help made a difference. You’ll want to maintain the relationship to encourage future support.
