This project was possible because of the vision and commitment of the Montana Department of Transportation, Traffic Safety Division. It was a privilege to work with Dave Galt, Priscilla Sinclair, Albert Goke, and Jack Williams.
In addition to their generous funding, NHTSA, Washington, DC, and NHTSA Region VIII provided invaluable leadership and support. Thanks especially to Ruth Esteban-Muir, Heidi L. Coleman, J. DeCarlo Ciccel, Louis DeCarolis, and Robert Weltzer.
Finally, this project would not have been possible without Dr. Jamie Cornish, Dr. Gary Lande, Stacey Scott, Seetha Srinivasan, and Valerie Roche. Thank you to the entire MOST of Us team who worked on all phases of this project to ensure its success.
Jeff Linkenbach, Ed.D., is the director of the Montana Social Norms Project, home of the MOST of Us campaigns, and an assistant research professor in the Department of Health and Human Development at Montana State University.
H. Wesley Perkins, Ph.D., is professor of sociology in the Department of Anthropology and Sociology and co-director of the Alcohol Education Project at Hobart and William Smith Colleges in Geneva, New York.