Designated Driver Photo Montage
employers page header
previous page next page


How to Implement a Community-Based Designated Driver Program

  Program Planning
  Program Marketing

Tips for Specific Groups


  Educators/College Groups
  Criminal Justice
  Medical and Health Care Community
  Hospitality Industry and Retailers
  Armed Forces

Publicity and Promotion
  Working with the Media
  Calendar of Year Round Ideas
  Media Q&A

  Partners and Resources


The cost of traffic-related crashes to employers is an estimated $55 billion each year in direct costs, lost time and workers' compensation. Research shows that alcohol is a contributing factor in 39 percent of all work-related traffic crashes.

Employers can reduce these costs by supporting employees' use of Designated Drivers programs at all company functions where alcohol is served. If alcohol is served at office parties or other social events, employers can help control the amounts consumed and prevent employees from driving impaired by:

  • Establishing, publicizing and enforcing company policies about alcohol and drug use.
  • Promoting the use of Designated Drivers via e-mail or on company event invitations.
  • Always serving food with alcohol.
  • Distributing free taxi passes or allowing an employee to expense it so that they can get a safe ride home after the party and back to work the next day in a cab.
  • Limiting the number of alcoholic beverages employees consume by giving each employee a fixed number of drink tickets.
  • Designating someone to monitor employee drinking and assist anyone who is impaired and needs transportation.
  • Never serving alcohol to anyone under 21.
  • Serving non-alcoholic cocktails as an alternative.
  • Awarding small prizes such as certificates of appreciation to those participating as Designated Drivers.
  • Having the company president send an all-staff memo thanking Designated Drivers by name.
In addition to company functions, employers can take a proactive role in promoting community-based Designated Driver programs by:
  • Hosting brown-bag luncheons featuring local law enforcement, prosecuters or judges, victims, and health care practitioners to inform and educate employees on impaired driving consequences and laws.
  • Placing Designated Driver messages into paycheck envelopes.
  • Highlighting the Designated Driver message in company newsletters.
  • Providing support or funding to local law enforcement or community groups that organize Designated Driver programs.
  • Writing a letter to the editor of a local paper discussing what the company is doing to stop impaired driving.
  • Starting a company-sponsored Designated Driver program.
  • Placing Designated Driver materials in kitchens, snack rooms, copy rooms and restrooms.
  • Distributing materials that discuss how drugs even prescription and over-the-counter medications – and alcohol can impair driving.

By initiating the Designated Driver philosophy in the workplace and taking an active role in combating impaired driving, employers can help save lives.

previous pagenext page