The Pennsylvania Liquor Control Board (PLCB) received funding from the U.S. Department of Transportation, National Highway Traffic Safety Administration (NHTSA), to develop a manual to assist Alcohol Beverage Control agencies in identifying opportunities and implementing initiatives to reduce underage drinking. This manual was produced under the auspices of this grant.
To illustrate several efforts and strategies, the PLCB used a model community approach to demonstrate the role that an Alcohol Beverage Control agency can play in assisting community and university collaborative efforts to reduce dangerous and underage drinking. The Town of Bloomsburg and Bloomsburg University, located in north-central Pennsylvania, were chosen to be the pilot community for this project. It is referred to in this guide as the “Bloomsburg Initiative”. The Pennsylvania State University campuses and their local communities in 20 locations across the Commonwealth of Pennsylvania are also featured as pilot campus-community efforts of this project.
It is important to involve all aspects of the community in alcohol education efforts. Community and state collaboration is also essential in reducing dangerous and underage drinking. Collaboration supports and reinforces mutual decision-making, mutual respect, and the creation of a more supportive environment. It also empowers the community.
The PLCB emphasizes that the town of Bloomsburg and other communities engaged in these projects are communities of various demographics, etc. If replicating these projects, care must be taken to customize the project to the specific community with which you will be engaged. We do not suggest a one size fits all approach.
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