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Outcome Evaluation
Measure the extent to which you have met your goals and have created changes in knowledge, attitudes, and/or behavior. This evaluation assesses your program’s impact. Has there been a reduction in the number of illegal passing reports? Has there been an increase in citations? Has there been an increase in convictions?
Outcome evaluation is much more complex and costly than process evaluation. You will probably need outside expertise to conduct an outcome evaluation. Check with your state’s Highway Safety Office for evaluators in your area. Local colleges and universities, academic research institutes, and public health agencies are good sources of evaluation expertise.
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