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For motorists
• A variable message board, placed in problem areas identified by driver and parent complaints, displayed a message about not passing a stopped school bus.
• Materials provided by Florida Department of Education (posters and a video for
PSA) were used. The artwork on the poster was made into advertising banners for the public transit buses on 10 routes throughout the county.
• School bus safety was discussed on the police department’s monthly cable access television program. Ads were also run on Radio Disney, an AM radio station for kids.
• The police department developed and printed a tip card in the form of a bookmark about the illegal passing law and its penalties. The department also developed a series of distribution outlets for the tip card:
- With the receipts at a local car wash chain
- By the local store of a national bookstore chain
- With all traffic citations
- To all utility customers
- To all owners of locally registered vehicles reported on the state’s
tipline.
• Presentations were made at neighborhood watch and community group meetings.
• The police department staffed booths at city-sponsored special events and displayed posters at traffic safety events (e.g., child safety seat checks, bicycle safety jamborees).
• The police department purchased the robotic "Barney the School Bus" (with functional lights and a stop-arm) and took Barney to local malls and special events.
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