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letter Acoordinated, data-driven, properly implemented and evaluated enforcement plan that incorporates training, marketing, national issues, and prosecutorial support has great potential to be effective in raising the deterrence effect on motorists at local and State levels. Effective enforcement is one component of a successful traffic safety program. However, traffic enforcement alone is not a panacea for all traffic safety issues. Enforcement must be integrated into a comprehensive traffic safety management system that goes beyond general deterrence and seeks changes to societal values.


iUS DOT NHTSA, Motor Vehicle Traffic Crashes as a Leading Cause of Death in the United States, 2001, Rajesh Subramanian, DOT HS 809 695

iiNational Vital Statistics Reports, Vol. 52, No. 9 Table E. Deaths and percentage of total deaths for the 10 leading causes by race, United States, 2001, available at

iiiGHSA Membership List, available at

ivNational Highway Traffic Safety Administration, National Communications Plan 2005, available at

vNational Media Forum on Highway Safety, NHTSA, Nov. 2004, available at