Aggressive Driving Enforcement
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Introduce the Aggressive Driving Program to the Public

The ways in which a new enforcement program is introduced to the public can have a major impact on public acceptance. Consider some of the following guidelines to educate the public and help gain their support for the enforcement effort.

  • Illustrate the aggressive driving problem. Use some statistics and recent crash information to demonstrate that your community has this problem.
  • Draw on past experience. Meet with representatives from jurisdictions or localities that already conduct an aggressive driving program. Get feedback on what has worked for them and what hasn’t.
  • Identify issues in advance. Make a list of all the possible public concerns that may arise about the aggressive driving crackdown. Develop methods and responses to alleviate these concerns. Make these points available in "talking points" for all officers and administrators who will be confronted with these questions.
  • Reach out to community organizations. Meet with neighborhood associations, civic groups and other interested organizations to describe the aggressive driving enforcement program and ask for their support. Make certain administrators, city officials, etc., mention aggressive driving at all of their speaking engagement.
  • Involve the media. Set up meetings with local reporters and conduct a "backgrounder" meeting to describe the program before it starts. Provide statistics and crash survivors to support the program. Offer to let the media see how the equipment works, suggest ride-alongs, etc. Ask for the media’s support in educating the public.
Media as full fledged partners - While the media can provide news coverage of events, they can also be full-fledged partners in helping to solve this critical problem in the community. Encourage stations to adopt a traffic safety issue for a specific period of time, to become, in effect, a member of the community-wide team, rather than simply a media outlet to air public service announcements (PSAs). A station that considers an issue to be a problem in the community may agree to cover a program in news stories, editorials, or station break announcements; involve on-air personalities; expand coverage of community events; as well as upgrade the placement of PSAs into prime-time slots.