Table 5-3

PAYMENT OPTIONS FOR AGENCY OWNED AND CONTRACTOR OPERATED RED LIGHT CAMERA SYSTEMS

 

 

Payment Option

 

Equipment Maintenance

 

Citation Data Processing

Fixed Monthly Payments

Fixed Monthly/Per Citation Payments

Per Citation Payments

 

 

Fixed Monthly Payment Schedule, Depending On Pre-Determined Low/High Number of Citations Issued

Time Worked and Materials Used


One of the most important aspects of a successful red light camera program is effective public awareness and information. Research has indicated that public information campaigns are a key to the success of the red light camera (23).  

The FHWA sponsored a study of public awareness in a 1995 community based safety program.The study concluded, that an information campaign needed to accomplish three objectives in connection with the implementation of red light camera programs. First, public awareness and information should make citizens more aware of their driving patterns and this may help stimulate a voluntary change in behavior at signalized intersections. Second, communications should be opened through a variety of media with the public and with elected officials to explain program objectives as well as program results. This is critical to gain public support for program expansion. Lastly, public awareness and information should provide motorists with advance warning that there is increased enforcement on the street. This, by itself, may cause a change in driver behavior but should also serve to limit the amount of hostility and bad feelings towards these systems. Without an appropriate educational campaign, motorists may be surprised or confused when they receive a citation. If questions or concerns can be effectively answered through written, telephone, or web-based information, motorists receiving citations will be more supportive of the program and less likely to become hostile and question the programís overall objectives.  

The public awareness and information campaign should encompass the following elements:  

         Clear description of the operation of the red light camera equipment in non-technical terms;

         Clear statement of the program objectives;

         Description of the advantages of automated enforcement over enforcement by law enforcement officers;

         Explanation of other measures being taken to improve safety at intersections; and,

         Description of the use of the red light camera program revenues.  

The public awareness and information campaign may be developed using the following methods:  

         Outreach efforts to schools, driver education, local community groups, and all area media;

         Telephone and web-based information centers that include a hot-line for calls about intersection problems and traffic safety concerns in addition to handling inquires regarding the operation of the red light camera program; and

         Ability to respond to telephone and e-mail inquiries and correspondence within not longer than one working day.  

Public awareness and information campaigns are frequently used prior to and during the development of a red light camera program.The campaigns often employ a variety of methods in an effort to reach as many citizens as possible.The extent of the campaigns, however, varies among the jurisdictions where red light camera systems have been deployed.Table 5-4 identifies some of the more commonly used methods to increase public awareness and provide information.