back

Table 5-4

PUBLIC AWARENESS AND EDUCATION CAMPAIGN ELEMENTS

USED BY SELECTED RED LIGHT CAMERA PROGRAMS

 

 

Jurisdiction

Posters

Mailings

Hand outs

Media

Warning Notices

Billboards

Warning Signs

Press Releases

Slogans

Bumper Stickers

Charlotte, NC
Fairfax, VA          
Howard County, MD          
Lincoln, NE                
New York City, NY              
Oxnard, CA          
Polk County, FL                
San Francisco, CA        
San Diego, CA            

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

An important aspect of the public awareness and information campaign relates the information provided to individuals receiving citations in the mail and for scheduling appointments so that these individuals, if they desire, can meet with traffic officers to review their citation and view the photographic evidence.

 

It is also important for the success of the red light camera program that traffic court officials, including traffic judges, commissioners, and administrative support personnel, be fully informed about the program.  Officials on Pro-tem basis often conduct traffic court hearings and, as such, these officials may not be fully versed in the operation of the red light camera equipment.  It is important that the appropriate documentation is prepared and submitted in a timely manner in the event an individual was to contest the citation in court. The increased use of electronic data transfers and viewing may be appropriate to ensure the court packages are readily available when needed.

 

Outreach efforts to schools, driver education, and local community groups and the media are needed. Reports of results of the program, emphasizing safety benefits achieved, should be posted on a program web site. The campaign should employ various communications media designed to reach as many community residents as possible, include regular surveys to gauge public support and awareness, and be focused on a central message of improving traffic safety.  Finally, it should be emphasized that red light cameras can be applied as an effective tool to reduce collisions resulting from red light running.