AkinsCrisp Public Strategies
John Crisp is President of AkinsCrisp Public Strategies and heads the
firm's Nashville office. A proven strategist and manager, Crisp has more
than 20 years experience managing or consulting with corporate, government,
political, and non-profit public relations and public affairs initiatives.
At AkinsCrisp, Crisp leads the firm's many national and regional integrated
public relations and advertising accounts and oversees the Tennessee
Valley corridor's highly successful regional economic development work,
among several other important accounts.
A native Tennessean, Crisp lived in Washington, DC, for seven years in
the late 19 80s and early 1990s, and served as Counselor to the U.S.
Secretary of Education, where he worked closely with the nation's Governors
to mobilize thousands of local communities and activists for the Bush
Administration's AMERICA 2000 grassroots education reform initiative.
With the national political consulting and advertising firm Bailey, Deardour. & Sipple,
in the late 1980s, he consulted with more than 40 political candidates
and campaigns across the country ranging from U.S. President to U.S.
Senate and Congressional campaigns to local legislative and mayoral races.
In the mid-80s, he served as an assistant to former Tennessee Gov. (now
U.S. Senator) Lamar Alexander, and later helped Alexander launch the
nationwide Republican Exchange Satellite Network.
Crisp serves on the board of directors of the Nashville Area Chamber
of Commerce's International Business Council as a member of the chamber's
government relations committee, and as a campaign advisor to Tennessee
Congressman Bill Jenkins.
Senior Vice President, Group Campaign Director
The Advertising Council
Kathy Crosby is a senior vice president, group campaign director, at
the Advertising Council. In this position, she is responsible for the
development of Ad Council campaigns in the Washington, D.C., office.
Crosby oversees more than 20 national PSA campaigns including the Ad
Council's award-winning Smokey Bear and Friends
Don't Let Friends Drive Drunk campaigns.
Crosby joined the Ad Council in 2002 from Arnold Worldwide, where she
served as vice president, director of strategic planning, on the Truth
Anti-Tobacco account. She has more than 15 years of advertising agency
experience in both the account management and strategic planning departments.
Her experience includes directing the US Airways and SAP software accounts,
and conducting research and planning for McDonald's and Mobil Oil.
Crosby received a B.A. in political science from the University of Colorado,
Senior Vice President, Director of Public Relations
Cathy Farmer incorporates several years of professional experience as
a television and radio news director, anchorwoman, and reporter into
her work at Kelly Michener, a full-service advertising, marketing, and
public relations firm. For over 20 years, Farmer has directed public
relations programs for a wide range of agency clients including the National
Highway Traffic Safety Administration Mid-Atlantic Region, the Pennsylvania
Department of Transportation, the Pennsylvania Medical Society, the Pennsylvania
Dairy Promotion Program, the Pennsylvania Beef Council, Turkey Hill Dairy,
Bostonian Shoes, and RCA, to name a few. Her clients have been featured
in regional and national media including the Philadelphia
Inquirer, Baltimore Sun, Washington Post, New York Times, the Today show, the CBS
Evening News with Dan Rather, 20/20, and National
Public Radio (NPR). Her public
relations campaigns have received numerous industry awards including
the "Best of Show" Pepperpot award from the Philadelphia chapter
of the Public Relations Society of America, and a first-place gold award
from the National Advertising Agency Network. The author of numerous
articles for magazines, newspapers, and the Associated Press, Farmer
has shared her considerable knowledge as an instructor of journalism
writing at Penn State University-Capitol Campus, and as a guest lecturer
at Millersville University and York College. She's listed in Who's
Who of American Women and Who's Who in Advertising.
Farmer holds a bachelor's degree from the University of Missouri.
Jeff Finn brings almost 19 years of demonstrated ability to his work
in communications, with a particular expertise in the communications
and decision-support needs of older adults and their adult children.
During that time he has conceptualized and implemented strategic communication
and evaluation plans. Finn, a professor at American University in Washington,
D.C., has particular expertise in message development and information
dissemination programs at national and community levels.
During the past five years he has helped lead efforts to forge the shape
and direction of the national response to the public information and
education efforts on the issue of older-driver safety. To that end, he
has done extensive work exploring cost-effective partnerships with community,
regional and Internet-based organizations.
Senior Vice President, Campaign Outreach Initiatives
As senior vice president, campaign outreach initiatives, at the Ad Council,
Donna Feiner is responsible for managing and implementing training and
assistance programs for Ad Council campaign sponsor organizations and
their grassroots affiliates. The programs are designed to help local
groups more effectively market their causes to the media and increase
media exposure for the PSA campaigns and their organizations. She is
also responsible for managing the public service component of the White
House Office of National Drug Control Policy's National Youth Anti-Drug
Feiner joined the Ad Council in 1988 as media director responsible for
overseeing media planning, outreach, tracking and analysis of the full
docket of Ad Council campaigns.
Prior to joining the Ad Council, Feiner built her advertising and media
career in media buying, planning and supervisory positions at several
major advertising agencies in Chicago and New York.
Feiner has a bachelor's degree in journalism with a concentration in
advertising from the University of Wisconsin. She lives in New York City.
The Advertising Council
Tony Foleno is research director at the Advertising Council. In this
position, he advises the strategic planning for 20 Ad Council public
service campaigns. He leads quantitative and qualitative evaluation research
projects for these campaigns, which include Impaired Driving Prevention
and Booster Seat Awareness. In addition, he directs internal studies
that investigate best practices in public service advertising, and he
manages research and reports on selected social issues.
Prior to his current position, he managed projects at Public Agenda,
a nonpartisan public opinion and policy research organization. He is
a graduate of Swarthmore College and holds an M.A. in sociology from
Chief Insight Officer
Young & Rubicam Brands
John joined Young & Rubicam Brands from Fallon Worldwide, the holding
company of Fallon in Minneapolis Minnesota. Gerzema ran Fallon's international
network, overseeing offices in London, Tokyo, Sao Paulo, Singapore, Hong
Kong, and partnerships in Latin America, U.S. Hispanic, and Asia. Gerzema
was the principle architect of Fallon's global expansion strategy and
led Fallon's transformation from a U.S. agency into a thriving global
company with new global clients Citibank, Con Agra, United Airlines,
Purina Pet Foods, Time Warner, Sony Europe and China, MTV, and Volkswagen
With Gerzema's leadership, Fallon is now regarded as one of the strongest
strategic and creative companies in the world. Gerzema joined Fallon
in 1992 and helped introduce account planning. He was an integral part
of Fallon's growth in the mid-90s, when Fallon tripled in size, was named
Advertising Age's "Agency Of The Year" (1996), and earned an
A+ management rating in ADWEEK (2004). His client experience is centered
on blue-chip brands and youth marketing, which include Coca-Cola, McDonald's,
Citibank, Sony, United Airlines, Miller Brewing, Holiday Inn, Nikon,
Black & Decker, Rolling Stone, and Sports
Illustrated, among many
others. In 1997, Gerzema became managing partner and director of account
planning for Fallon New York, where he also directed new business and
Gerzema has lectured in seminars for the AAAA, AMA, One Show, APG, Miami
Ad School and others, and has written for, or appeared on/in, CNBC/ASIA,
Newsweek, The New York Times, The
Wall Street Journal, and various industry
publications in the United States, Asia, and Latin America. Gerzema was
recently the keynote speaker at the AAAA's creative awards in Auckland,
Karen Gruebnau, a vice president at GMMB, Inc., has worked at GMMB for
the past seven years, offering clients a wide range of expertise in advertising,
media relations and grassroots organizing.
Gruebnau has directed and managed National and statewide advertising
campaigns aimed at increasing safety belt use and reducing impaired driving
for a number of clients, including the Air Bag & Seat Belt Safety
Campaign, the National Highway Traffic Safety Administration, the Florida
Institute for Police Technology and Management, and the Georgia Governor's
Office of Highway Safety.
Currently, she co-manages the Air Bag & Seat Belt Safety Campaign,
overseeing the organizing team in its grassroots outreach effort to recruit
law enforcement agencies to participate in Click It or Ticket Mobilization,
a nationally coordinated effort by law enforcement to crack down on drivers
who don't buckle up themselves or their child passengers.
In addition, Gruebnau coordinates the day-to-day operations of the advertising
campaign for the New Jersey Economic Development Authority. The goal
of the campaign is to encourage small business owners, entrepreneurs,
and business leaders of larger companies in the Northeast corridor to "find
out what's new in New Jersey" and either start a business or maintain
their businesses there.
Prior to joining GMMB, Gruebnau worked with the Cadillac and Chevrolet
account staff at D'Arcy, Masius, Benton & Bowles Public Relations
in Bloomfield, Mich., promoting special events.
She is a graduate of Albion College with degrees in Spanish and communications.
Director of Interactive Technologies
Joe Lozito joined connect@jwt as its first director of interactive technologies
after seven years as product manager at New-York-based software company
Information Builders and a year as vice president of business development
at the Gryphon Group, a boutique Web design shop in New York City's "Silicon
In his more than four years with connect@jwt North America, Lozito has
overseen the development and implementation of marketing and communications
platforms for (among others) the Diamond Trading Company (formerly DeBeers),
Lipton Brisk, Bubblicious, the Federal Emergency Management Agency (FEMA),
Cargill, U.S. Marine Corps, Schick, Lever2000, HSBC bank, Listerine,
Lozito received his B.A. degree in computer science from Vassar College.
With more than 10 years of programming experience, Lozito has watched
the Web grow from its early incarnations to a viable business medium.
He is fluent in most Web languages, as well as a little Spanish and Italian.
National Road Safety Foundation, Inc.
Fraydun "Fred" Manocherian is recognized in national safety
circles as a pioneer in the prevention of drunk driving. He has long
advocated use of mass media to promote safety on our roads.
In 1962, he founded the Manocherian Foundation, presently known as the
National Road Safety Foundation, which produces documentaries, educational
videos and public service campaigns which it distributes free of charge
for television broadcast, schools and institutions in the United States.
For his dedication and accomplishments in the field of auto safety, Manocherian
received the 1997 Distinguished Service to Safety Award from the National
Safety Council, an honorary doctorate of humane letters from St. John's
University, a Master of Arts degree from the International University
of Communications in Washington, DC, "Man of the Year" award
from the New York Council for Civic Affairs, and "Man of the Year" award
from the Greater New York Automobile Dealers Association.
Manocherian is a co-founder of the Carter Center human rights organization
and was appointed by President George Bush to serve on the National Driver
Register Advisory Committee, which fulfilled its mission. He is married
and has five children.
Account Group Supervisor
The Tombras Group
- Account supervision and strategic planning for NHTSA
of contracting and operational issues
- Account Supervisor,
Business Manager, The Tombras Group, Knoxville, TN, 1998 - Present
Manager, Covenant Health/PHP Companies, Inc., Knoxville, TN, 1996-1998
Coordinator, Tennessee's Resource Valley, Knoxville, TN, 1995
Past and Present
- National Highway Traffic Safety Administration
- Tennessee Valley Authority
- East Tennessee Economic Development Agency
- Smoky Mountain Convention
and Visitors Bureau
Educational & Specialized Training
- Master of Business
- Bachelor of Arts, Political Science and English,
David Mitchell is a senior partner at GMMB, Inc. After getting his start
in radio and television, Mitchell gained more than 25 years' experience
in advertising and public relations. His award-winning work helped
earn GMMB national and international recognition, including a Clio
award and three Silver Anvils from the Public Relations Society of
Mitchell plays a guiding role in much of the firm's cause- and issue-related
activities, particularly in the areas of children, health care and public
health. He has advised on advertising and earned media campaigns for
Johnson & Johnson, America's Health Insurance Plans, NHTSA, DaimlerChrysler,
the U.S. Department of State, Blue Cross Blue Shield Association, the
American Academy of Family Physicians, the Leapfrog Group, and the Campaign
for Tobacco-Free Kids.
Mitchell has helped enact higher tobacco taxes and clean indoor-air laws
that have reduced teen smoking across the country. His strategy and leadership
on the National Safety Council's Air Bag & Seat Belt Safety Campaign
has been credited with helping dramatically reduce the rate of child
deaths from air bags by more than 90 percent. That same campaign helped
bring about the largest increases in national safety belt and child-restraint
use in a decade.
Prior to joining GMMB, Mitchell was director of the Public Affairs Division
of Columbus, Ohio-based advertising agency Hameroff-Milenthal, Inc. He
also spent eight years with the United Auto Workers Union, where he was
director of public relations and publications. Mitchell worked for several
years in radio and TV as a news reporter and announcer. He holds bachelor's
and master's degrees from Michigan State University.
The Advertising Council
Priscilla Natkins, executive vice president, director of client services,
joined the Advertising Council in January 1999, after nearly 17
years of account management at several New York advertising agencies,
including DMB&B, J. Walter Thompson and Bates USA. Natkins worked
on a broad range of packaged goods and financial services accounts during
her long tenure in the advertising industry.
At the Ad Council, Natkins oversees the development of all campaigns
on the Ad Council docket. In addition to managing the strategic and creative
development of the Ad Council campaigns, Natkins also oversees the Research
Department, the Creative Services Department, and the media measurement
function, as well as the assessment of new issues to be considered as
Ad Council campaigns.
Natkins holds an M.B.A. from Columbia University, with a specialization
in marketing. Natkins shares the Ad Council's commitment to children's
issues, and has served on the Education Advisory Board for the Children's
Aid Society. She is currently on the Board of the St. Bernard's Head
Start Program in White Plains, N.Y. She lives in Westchester, N.Y., with
her husband Seth and their two children.
MARIA L. PEREZ
Strategic Sales, Marketing and Media Consultant
Maria L. Perez founded MLMP Productions in 1984. Known for her creativity,
energy, interpersonal skills, and pragmatism, Perez has a proven ability
to maximize the impact of marketing budgets. Her writing, marketing and
media technology background enables her to craft innovative solutions
for her clients.
Perez holds a Bachelor's Degree in psychology, human growth and development
from Antioch College and a journalism certificate from London University
Writers Program. In 1983 she attended the Harvard Graduate School of
Education, receiving her Master's Degree in education concentrating in
teaching, curriculum and learning environments and working on the award-winning
PBS show Sesame Street. In 1984 she received a post-graduate degree in
interactive media technology.
From 1982-92 MLMP's primary business was video production of training
and marketing materials and television. By happenstance, Perez attended
an auto race and became intrigued with the marketing and sponsorship
deals. In her analysis of how business was done she identified that little
or no public/private partnerships existed in motor sports, and began
forging them. Perez is known far and wide for having brought auto racing
and sports marketing traditions to government and non-profit arenas.
Examples of her work include:
Recording Artists Actors and Athletes Against Drunk Driving (RADD), a
NHTSA grantee - Perez built its sports marketing program.
During the late 1990s Perez forged a relationship between Championship
Auto Racing Teams (CART) and the U.S. Department of Transportation (DOT)
to distribute traffic safety messages and brochures such as Buying A
Perez also worked with NHTSA to develop an Event Marketing Plan and Awareness
Campaign for Buying a Safer Car for Child Passengers through CARA Championship
Auto Racing Auxiliary as well as distributing child safety seats and
conducting installation seminars.
Currently Perez works as a consultant to NHTSA in its sports and entertainment
marketing efforts. Perez also is providing technical assistance to the
Arizona Governor's Office of Highway Safety and Students Against Destructive
Decisions (SADD) in launching and executing a NASCAR-themed Buckle Up
Senior Vice President, Planning, Research, and Foundation Relations
George Perlov is senior vice president for planning, research and foundation
relations at the Advertising Council. In this position, he is responsible
for advising the planning and research process for the Ad Council's public
service campaigns, directing proprietary research to better understand
the media's use of PSA’s as well as research and reports on selected
social issues. He is also responsible for measuring campaign effectiveness,
which includes measurement of donated media, pre- and post-campaign tracking
surveys, management of fulfillment results and externally monitored campaign
outcomes. In addition, he is in charge of grant procurement for all major
Prior to his current position, he spent more than 12 years in the commercial
marketing and advertising world, in the areas of account management and
strategic planning, both in the U.S. and Japan. He is a graduate of Oberlin
College and holds an M.P.A. degree from Columbia University.
DR. WILLIAM A. SMITH
Academy for Educational Development
Dr. Smith is the executive vice president of the Academy for Educational
Development, one of America's largest non-profits. AED supports programs
worth more than $200 million every year across the U.S. and in more than
80 foreign countries. AED has become one of the leading American institutions
in the use of communication and social marketing to support environment
Dr. Smith first worked on transportation issues with EPA. In a program
called Let Kids Lead teens were the lightning rod of social change around
cars and air pollution. Today, working with the National Highway Traffic
Safety Administration, Dr. Smith supervises AED's support to the NHTSA's
Buckle Up America program.
Dr. Smith is also a co-founder of the Social Marketing Institute, a columnist
and editorial board member of the Social Marketing
Quarterly, the International Journal of Health Communication and the Applied
Environmental Education and Communication: An International Journal. He recently wrote Fostering
Community-based Social Marketing and has published dozens of articles
describing how social marketing can be used to support social change
on subjects from condom use to air pollution; from policy reform to fund-raising
for non-profits. The book targets the needs of communities and provides
practical marketing advice to grassroots organizations.
Dr. Smith has a doctorate in non-formal education with an emphasis on
gaming theory from the University of Massachusetts. He speaks widely
on issues of transportation, human behavior and social marketing.
Sr. Vice President/Account Supervisor
The Tombras Group
- Account supervision and strategic
planning for NHTSA
- Development of media partnerships and value-added
- Sr. Vice President/Account
Supervisor, Tombras Group, Knoxville, TN 2004 - Present
President, Target Marketing, Johnson City, TN 1999 - 2003
Sales Manager--FM Stations, Citadel Broadcasting, Tri-Cities, TN
1997 - 1999
- Sr. Vice President/Account Supervisor, Tombras Group, Kingsport,
TN 1988 -1997
- Account Executive, The Tombras Group, Bristol, TN 1979-1988
- Tri-Cities Regional Airport Commission, Marketing
- Northeast Tennessee Tourism Association
- Past President
- Board Member
- Tri-Cities Metro Ad Federation, Past President
- United Way of Tri-Cities,
Fund Raising Chairman
- Boy Scouts of America, Strategic Planning Task
Educational & Specialized Training
- Bachelor of
Arts, Journalism-Marshall University, 1975
- Pepsi-Cola USA Media Training-Purchase,
Professional Recognition & Achievements
USA-Effie (Spot Market Media Buying Efficiency) Award, 1984
USA-DMA Promotion of the Year, 1985
- Anheuser-Busch-You Should Know
Alcohol Awareness Program, 1985
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