APPENDIX H: FOCUS GROUP SCREENER

Recruit for 10 panelists
Moderator and contact: Warren Ashburn

Good day/evening, my name is __________________________.  We are conducting a brief market study on the subject of driving practices among senior citizens.  I would like to ask you just a few short questions.  First, a couple of background questions:

Do you or anyone in your family work for an advertising agency, marketing research firm, newspaper, broadcast station, or department of transportation?
Yes ( )            No ( )

            (If yes, terminate.  If no, continue.)

Have you attended a market research discussion in the past six months?
Yes ( )            No ( )

            (If yes, terminate.  If no, continue.)

In which of the following age categories are you?

     Under 55 (terminate)
     55 to 69 (continue)
     70 to 79 (continue)
     80 or older (continue)

(Note:  The FIRST focus group should include only qualified panelists age 70 or older.  If possible, we would like to see three or more panelists in this group age 80 or older. 

(The SECOND group should include only qualified panelists between 55 and 69).

We are anxious to have a good ethnic diversity in these discussion groups.  Which of the following description best describes your ethnicity?

     Caucasian ______

     Hispanic _____

     African-American _____

NOTE: The goal is to have 3 or 4 Hispanics in each focus group in FL and 3 or 4 African Americans in each focus group in PA.
Do you have a valid driving license?

Yes ( )       No ( ) (terminate)

How many separate driving trips (of any length) do you take in the average week?

0 to 4 _____ (terminate)

5 or more _____ (continue)

My last question has to do with prescription medications which you use on a regular basis.  How many such medications do you take?  We do not need to know what medications they are. 

0 to 1 (terminate)

2 or more (continue)

(NOTE: PLEASE AIM FOR A 50-50% MIX OF MALE AND FEMALE PANELISTS).

Invite eligible respondents to the session:

We are conducting a discussion among small groups of people like you on the subject of driving on (date and time).  The session will last roughly 90 minutes. No special preparation is necessary on you part.  Most people find these discussions interesting and fun.  Refreshments will be served.

For Florida participants:   In addition, you will receive) a $50 stipend.
For Pennsylvania participants:   In addition, you will receive a $75 stipend.

Would you like to attend?