The intent of this promotional planner is to provide you with marketing materials, earned media tools and marketing ideas that you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities, and organizations all across the country on this promotional program.

This planner includes messaging that you may choose from to support your initiatives surrounding Motorcycle Safety Month among Hispanics. The materials available to you can be used in several capacities and all carry the tagline, "Comparta la vía con las motocicletas" (Share the Road with Motorcycles) to remind drivers to be cognizant of motorcycle riders during the busier riding months, and serves to reinforce our message platform.

Please choose, adapt, and distribute the materials in a way that best fits your local needs and goals.