Tips on Using this Promotional Planner

The intent of this promotional planner is to provide you with marketing materials, earned media tools and marketing ideas that you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities and organizations all across the country on this promotional program.

This planner includes messaging that you may choose from to support your initiatives surrounding Motorcycle Safety Month. The materials available to you can be used in several capacities and all carry the tagline, "Share the Road with Motorcycles" to remind drivers to be cognizant of motorcycle riders during the busier riding months, and serves to reinforce our message platform.

Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.

Press-Ready materials are large files. Right-click and "save target as" to download them for ease of viewing.
Creative Materials

Tough

thumbnail image This poster/print advertisement depicts the stereotypical biker, complete with motorcycle, riding gear and attitude. The headline, which reads "Tough on the Outside. Soft and Squishy on the Inside", reminds readers that as tough as some bikers may be, we are all susceptible to potential accidents and injuries. It also serves to remind motorcyclists of the dangers of the road and reminds them of their own infallibility and the fact that other vehicles may have difficulty in seeing them due to their smaller size. This poster is best suited for use at retail outlets, restaurants, grocery stores and other venues that would reach the general populace.
Preview [488 kb]
Right-click and "save target as" these press-ready images:
- JPEG (Press Ready) [69.5 MB]
- PDF (Press Ready) [104 MB]

Crumpled

thumbnail image This poster/print advertisement also depicts the stereotypical biker and carries the headline, "They’re Not As Tough As They Look." The headline is reinforced by using a crumpled piece of paper to emphasize the fragility and vulnerability of riders to automobiles. This poster is best suited for use at retail outlets, restaurants, grocery stores and other venues that would reach the general populace.

Preview [376 kb]
Right-click and "save target as" these press-ready images:
- JPEG (Press Ready) [35.5 MB]
- PDF (Press Ready) [68.2 MB]

Objects in Mirror

thumbnail image This poster/print advertisement visually demonstrates the narrow swath that a motorcycle rider has in comparison to normal traffic. The headline, which reads "Objects in Mirror are More Vulnerable than They Appear", is a play on standard side mirror verbiage and serves to deliver the message that drivers need to be alert to motorcycle traffic and that motorcyclists are more susceptible to potential accidents and injuries. It also serves to remind motorcyclists of the dangers of the road and reminds them of their own infallibility and the fact that other vehicles may have difficulty in seeing them due to their smaller size. This poster is best suited for use at retail outlets, restaurants, grocery stores and other venues that would reach the general populace.

Preview [452 kb]
Right-click and "save target as" these press-ready images:
- JPEG (Press Ready) [44 MB]
- PDF (Press Ready) [69.8 MB]

Endangered Species

thumbnail image This poster/print advertisement depicts a lone rider on a country road and urges readers/drivers to be aware of fellow motorcyclists to keep them safe. The headline, which reads "Help Us Take Motorcyclists off the Endangered Species List", reminds drivers that motorcyclists face many more dangers on the road than automobiles. This poster is best suited for use at retail outlets, restaurants, grocery stores and other venues that would reach the general populace.
Preview [480 kb]
Right-click and "save target as" these press-ready images:
- JPEG (Press Ready) [54.1 MB]
- PDF (Press Ready) [90.6 MB]

Spotting

thumbnail imageThis poster/print advertisement depicts a rider obscured amidst a sea of traffic. The headline, which reads "Spotting a Motorcycle on the Road can be just as hard", plays off the visual in reminding drivers of how difficult it may be to see riders and that they need to be cognizant of motorcyclists. This poster is best suited for use at retail outlets, restaurants, grocery stores and other venues that would reach the general populace.

Preview [436 kb]
Right-click and "save target as" these press-ready images:
- JPEG (Press Ready) [47.8 MB]
- PDF (Press Ready) [233 MB]
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