Once the zones are defined, they must be examined to determine how they can be used. The problems and resources of each zone need to be identified. Activities to counter the problems need to be selected or developed. The practicality of implementing each countermeasure in the zones needs to be determined. Finally, program activities must be implemented and monitored.
Step 5. Evaluate zones and identify resources
The first step here is to review each zone to assess the pedestrian safety problems that exist and the resources that are available to help solve the problem of interest. The effort should start with a review of the police report for each zone crash to determine the nature of the crash and any factors that might have caused it. A drive- or walk-through should then be made of each zone to identify areas where engineering improvements can provide pedestrian safety benefits and to identify resources that can be used for public education. A video of the drive-/walk-through can be an invaluable aid in documenting problem areas and available resources.
Use of a checklist during the walk-through is also recommended. The field checklist should capture information in the following four main areas:
A summary of all these observations will help provide the basis for selecting or developing program activities for each zone.
While conducting the on-site analysis, observations and discussions with people in the defined zones will also provide answers to questions such as the following:
Step 6. Select program activities
A consideration of each program activity and how it will be applied should accompany zoning plans. Some activities aren't helped by the zone process. For example, television or radio public service announcements (PSAs) cannot typically be targeted to specific areas (unless a zone were to encompass an entire television or radio market). If used, therefore, PSAs would serve as supporting not primary activities for in-zone pedestrian program activities.
Basically, activities that can be applied in defined, small areas are best suited for zoning. As examples, these include:
Step 7. Implement program activities
Once pedestrian safety zones have been defined and countermeasures chosen, the selected program activities must be implemented. In general, the same techniques and level of care used in citywide implementations must be applied when focusing efforts in zones. In addition, zoned countermeasures often involve door-to-door and on-street activities rather than distribution by mail. They also typically rely quite heavily on the cooperation of people and organizations within the zones for a successful outcome. As such, two special implementation issues often arise with zone applications:
Step 8. Monitor program activities
Program activities need to be monitored to ensure that they are proceeding on schedule, reaching the intended audience and achieving the intended results. Again, staff is needed to ensure that all activities are being carried out as planned. In addition, a survey within the defined zones can be an invaluable aid in obtaining information on residents' knowledge of the program and its subject matter.
In addition to program activities, the zones themselves need to be monitored periodically since they can be fluid. For example, a zone might contain some land use (such as a trailer park) that, if removed, would remarkably change the characteristics of the zone. Or some element might be added to the zone (such as a school, hospital, restaurant/bar or senior residence) that would affect the zone definition process or how zone activities are carried out. For an ongoing, long-term effort, the basic zone definition itself might change with old zones disappearing or changing and new zones being added.