The process of converting terminations and refusals, once they had occurred, involved the following steps. First, there was a diagnostic period, when refusals and terminates were reported on a daily basis and the Project Director and Operations Manager reviewed them after each shift to see if anything unusual was occurring. Second, after enough time had passed to see a large enough sample of refusals and terminations, the Project Director and his staff developed a refusal conversion script. Third, the refusal conversion effort was fielded with reinterview attempts scheduled about a week after the initial refusal. Fourth, the Project Director and Operations Manager received the outcomes of the refusal conversion efforts on a daily basis. Minor revisions of the script and the procedures were made, as needed. The final refusal conversion script is shown in Figure 3, on the following two pages.
Hello, my name is __________________________________. I am a field supervisor with SRBI, a national research organization in New York. I believe that someone in your household may have been contacted by one of our interviewers concerning a public policy study that we are conducting for the U.S. Department of Transportation in Washington, D.C.
1. In order to assess the effectiveness
of current traffic laws, the U.S. Department of Transportation
is conducting a study of Americans' attitudes about current driving
laws. It is a public opinion study that will help the government to
consider traffic laws in light of what the public really wants and
does. It only takes about fifteen minutes and it's strictly confidential.
2. I understand. My job as a field supervisor is to find out if there are any problems with our surveys or interviewers that are discouraging people from participating. Could you tell me if we have done something wrong or is there something about the interview that concerns you?
I don't do surveys.
IF: I don't know if you
are who you say you are.
IF: I don't know how the
results will be used.
IF: I don't drive.
IF: Don't know enough.
IF: I don't want the government
to know about me/ what I do.
IF: It's a bad time.
IF STILL HESITANT SAY:It is really important that we represent the views and experience of people like yourself so that the findings will be fair and accurate. You don't often get a chance to participate in studies that may affect the laws in your community. It's really important and we really want to represent your household in the study. If now is a bad time, we can schedule the interview during the day, in the evening, or on the weekend whenever is better for you.
(IF SUGGESTS A TIME
MORE THAN TWO WEEKS HENCE: