Technical Report Documentation Page

1. Report No.
DOT HS 809 395
2. Government Accession No.
 
3. Recipient's Catalog No.
 
4. Title and Subtitle

Evaluation of the Aggression Suppression Program, Milwaukee, Wisconsin

5. Report Date
May 2001
6. Performing Organization Code
 
7. Author(s)

A.T. McCartt, W.A. Leaf, T.L. Witkowski, M.G. Solomon

 

8. Performing Organization Report No.

 

9. Performing Organization Name and Address

Preusser Research Group, Inc.
7100 Main Street
Trumbull, CT 06611

10. Work Unit No. (TRAIS)
 
11. Contract or Grant No.
DTHN22-98-H-05107
12. Sponsoring Agency Name and Address

U.S. Department of Transportation
National Highway Traffic Safety Administration
400 Seventh Street, S.W.
Washington, D.C. 20590

13. Type of Report and Period Covered
Final Report
14. Sponsoring Agency Code
 
15. Supplementary Notes

Joe Ann O’Hara served as NHTSA Contracting Officer's Technical Representative for the study, and Terry L. Witkowski served as the Project Manager. 

16. Abstract

In October 1998, the Milwaukee Police Department was awarded the first federally-funded Aggressive Driving Demonstration Grant by the U.S. Department of Transportation. This 18-month demonstration project was designed to study aggressive driving and provide information and enforcement results to law enforcement agencies across the U.S. The total grant of $650,241 included a local match of $173,716. Milwaukee competed with law enforcement agencies from 26 other metropolitan areas for this grant. The goals of the project were to develop and evaluate an innovative enforcement strategy to reduce aggressive driving and to develop and evaluate public information and education programs to discourage aggressive driving. The first six months were devoted to gathering baseline data and developing the publicity plan and enforcement schedule. Milwaukee launched the six-month enforcement and awareness phase on March 30, 1999. This phase was organized into a series of three-week enforcement and publicity "sub-theme" campaigns, each focusing on a specific traffic offense commonly associated with aggressive driving and each with a distinctive slogan. The final six months provided time for the project to be evaluated and this report to be prepared. The process evaluation indicated the program was exemplary in terms of planning, coordination, and implementation. Considerable special enforcement was undertaken, and a number of innovative strategies, including innovative technologies, were useful in identifying and apprehending aggressive drivers. Based on an outcome evaluation, the program demonstrated the effects of targeted enforcement. More citations were issued for violations associated with aggressive driving (not just speed citations); red light-running behaviors changed at targeted intersections; and crash reduction was demonstrated citywide, with greater reductions on corridors with targeted enforcement. Programs of this type could likely be improved with paid media as well as earned media so that more visible, focused media attention could be gained.

17. Key Words
  • aggressive driving
  • traffic enforcement
  • community traffic safety programs
  • STEPs
18. Distribution Statement

 

19. Security Classif. (of this report)

 Unclasified

20. Security Classif. (of this page)

 Unclassified

21. No. of Pages

 

22. Price
 
Form DOT F 1700.7 (8-72) Reproduction of completed page authorized