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Appendix D - Focus Group Screener
Hello. My name is ___________________________, and I'm calling from Cordy & Company, a marketing communications firm. We are conducting a study for the National Highway Traffic Safety Administration in your area about issues related to African Americans and traffic safety. We are inviting you to participate in focus groups that will be held during the week of ____________________. If you qualify to participate in the focus group study, you will be paid $35.00 in cash as compensation for your time. At no time during the focus group discussion will you be asked for money. May I ask you a few questions to see if you're eligible for the study? ( ) Yes CONTINUE ( ) No TERMINATE We need to make sure we include the opinions of a representative mix of people in the area, so I just need to ask you a few questions pertaining to your background. 1. Does anyone in your household work for any of the following companies? ( ) Marketing or Public Relations ( ) Advertising ( ) Market Research ( ) National Highway Traffic Safety Administration IF "YES" TO ANY OF THE ABOVE, TERMINATE 2. In the past 6 months, have you participated in market research study or interview where you were paid for your time and for providing your opinion? ( ) Yes TERMINATE ( ) No CONTINUE 3. What is your sex? ( ) Male ( ) Female 4. Which of the following categories includes your age? ( ) Under 16 TERMINATE ( ) 16-19 CONTINUE GROUP 1 & 2 ( ) 20-27 CONTINUE GROUP 3 & 4 ( ) 28-44 CONTINUE GROUP 5 & 6 ( ) 45-59 TERMINATE ( ) 60-79 CONTINUE GROUP 7 ( ) 80 or Older TERMINATE 5. Do you have children? Yes______ No______ If so what ages ______________________________ CONTINUE GROUP 8 Note: The target groups for the 8 focus group sessions are as follows: Male teens, age 16-19 Female teens 16-19 Young adult males 20-27 Young adult females 20-27 Adult males 28-44 Adult females 28-44 Senior citizens 60-79 (male and female) Parents of children under age 4 6. Which of the following ethnic categories best describes you? ( ) White Caucasian TERMINATE ( ) Black/African American CONTINUE ( ) Hispanic TERMINATE ( ) Asian TERMINATE ( ) Native American TERMINATE ( ) Other TERMINATE 7. Do you drive a motor vehicle more than once a month? Yes______ No______ If you terminate for anything other than being Black, it would be efficient to ask "Is there anyone else in your household who meets the following criteria for eligibility in our groups and might be interested in getting paid for their opinions? We are looking for Black persons, age 16 - 44 or from 60 - 79 who drive more than once a month. We are also looking for any Black parent of children age 4 or under." Name _____________________________________________________________________________________ Address ___________________________________________________________________________________ ____________________________________________________________________________________________ Phone Number: Day (______) ________________________ Evening (______)______________________ To reach Cordy & Company, please call us at 1-866-CORDY- CO (1-800-267-3926). |
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