5. PROGRAM EVALUATION (continued)

Table 37 shows respondent awareness of activities to control speeds disaggregated by Peoria neighborhoods. It shows significant differences in the rate of survey returns and substantial increases in awareness for all three neighborhoods. The lowest pre-program awareness (29%) was reported for the 95 th Avenue neighborhood, where the follow-on awareness was 86.3 percent. The data for Desert Harbor were 46.4 percent and 71.4 percent, respectively, and those for Bell Park were 47.6 percent and 88.1 percent, respectively.

Table 38 shows respondent awareness of activities to control speeds by Phoenix neighborhoods. It indicates significant differences in the rate of survey returns for both the Sweetwater and Moon Valley/Coral Gables neighborhoods. Both of these neighborhoods show substantial changes in the percentage of pre-program and follow-on awareness. In the Sweetwater neighborhood, for example, 34.1 percent of the pre-program respondents reported awareness of activities to control speeds in contrast to 92.5 percent of the follow-on respondents. These data for the Moon Valley/Coral Gables neighborhood were 42.8 percent and 96.5 percent, respectively. In contrast, almost three-fifths (58.6 percent) of the respondents from the Clarendon neighborhood reported a pre-program awareness of activities to control speeds. This large percentage of pre-program awareness may have been due to the existing speed humps on this road. The Clarendon resident follow-on awareness decreased slightly to 55.5 percent. This is likely the result of a combination of the high baseline rate of awareness and the absence of an organized neighborhood group in the Clarendon area to distribute the Heed the Speed literature.

Table 37. Awareness of Activities to Control Speeds in Neighborhoods by Study Wave ( Peoria )

Table 38. Awareness of Activities to Control Speeds in Neighborhoods by Study Wave (Phoenix)