Figure 1 Recall Seeing National Ad on TV Recently Among all drivers
data is shown in table below: (numbers in percent)

National Sample
4 Comparison States
13 SES States
Before
11.3
6.9
11.3
After
30.1
24.5
44.5


Figure 2 Aided Recall of National Slogan You Drink & Drive. You Lose. Among all drivers
data is shown in table below: (numbers in percent)

National Sample
4 Comparison States
13 SES States
Before
30.6
36.0
40.0
After
51.5
49.7
59.5

 

Figure 3 Recall Seeing National Ad on TV Recently Among all drivers
data is shown in table below: (numbers in percent)

13 SES States
9 Additional Paid Ads
29 No/Low Paid Ads
Before
13.5
11.8
8.8
After
35.6
34.8
22.5


Figure 4 Recognized Name of Slogan or Logo Used at End of National TV Ad
Among all drivers who saw national TV ad
data is shown in table below: (numbers in percent)

13 SES States
9 Additional Paid Ads
29 No/Low Paid Ads
Before
1.2
7.1
7.5
After
9.9
11.7
3.5


Figure 5
More Likely to Be Stopped by Police After Drinking Compared to Last Month
Among all drivers
data is shown in table below: (numbers in percent)

National Sample
4 Comparison States
13 SES States
Before
27.9
27.1
30.3
After
31.6
29.8
32.0

Figure 6
Seen Police on the Road More Often Than Usual in Past 30 Days
Among all drivers
data is shown in table below: (numbers in percent)

National Sample
4 Comparison States
13 SES States
Before
26.8
25.5
25.0
After
24.2
21.8
23.3


Figure 7
Recall Seeing National Ad on TV Recently
Among drivers 18-34
data is shown in table below: (numbers in percent)

National Sample
4 Comparison States
13 SES States
Before
7.5
6.0
10.2
After
37.1
30.4
51.6


Figure 8
Aided Recall of National Slogan You Drink & Drive. You Lose.
Among drivers 18-34
data is shown in table below: (numbers in percent)

National Sample
4 Comparison States
13 SES States
Before
35.2
38.7
43.2
After
55.7
55.9
66.0


Figure 9
Recall Seeing National Ad on TV Recently
National Sample by Age
data is shown in table below: (numbers in percent)

National
18 - 34
35 - 49
50 plus
Before
11.3
7.5
14.2
12.0
After
30.1
37.1
31.4
23.2


Figure 10
Aided Recall of National Slogan You Drink & Drive. You Lose.
National Sample by Age
data is shown in table below: (numbers in percent)

National
18 - 34
35 - 49
50 plus
Before
36.0
35.2
37.7
35.0
After
51.5
55.7
49.2
49.8


Figure 11
Seen or Heard about Police Checkpoints or Other Efforts in
Past 30 Days to Catch Drunk Drivers

National Sample by Age
data is shown in table below: (numbers in percent)

National
18 - 34
35 - 49
50 plus
Before
35.0
27.7
36.1
39.5
After
43.5
43.4
43.0
44.5


Figure 12
Recall Seeing National Ad on TV Recently
National Sample
data is shown in table below: (numbers in percent)

National Sample
Males 18 - 34
Females 18 - 34
Before
11.3
6.3
8.7
After
30.1
43.5
29.9