Newspaper Ad #2
Ad with Black Background, Top Half of Ad has various photos of UNC students showing their $1 and $5 dollar bills
Subtext below photos: (August 16th-30th Winners) Everyday UNC students are pocketing free money just for knowing or showing this alcohol fact:
Main Text : Whether it's Thursday, Friday or Saturday night, 2 out of 3 UNC students return home with a .00 BAC
Keep an eye out for the prize team on campus and you could win $1 if you remember this fact. $5 if you have the sticker on you
The bottom right corner of the newspaper ad has the Program Logo: "2 out of 3 - .00 BAC" Neon Graphic and instructions: "No sticker? Cut this one out and carry it with you. We'll honor it"