COLORADO
Denver Health Safe Community

 

PROJECT CHARACTERISTICS PROGRAM AREA(S)
  Outstanding collaborative effort   Safe Communities
       
TYPE OF JURISDICTION    
  Multi-jurisdictional    
       
TARGETED POPULATION(S) JURISDICTION SIZE
  General Population   499,055


PROBLEM IDENTIFICATION
In greater Denver, Colorado, injury prevention services historically have been delivered by various agencies in the medical community and by a variety of non-profit community-based organizations. Concerned safety and injury prevention advocates recognized that consolidation of service delivery activities could strengthen prevention programs and help reduce fatalities and injuries in the Denver community.


GOALS AND OBJECTIVES
The goal of the Denver Health Safe Community effort, created in 1999, was to consolidate injury prevention services in the greater Denver, Colorado community. Objectives of the project included the following:

  • Forming partnerships between injury prevention advocates and agencies
  • Prioritizing prevention activities
  • Focusing on occupant protection issues, primarily seat belt use and child safety seat use


STRATEGIES AND ACTIVITIES
In April 1999, a work group of approximately 200 safety advocates, designated by the Secretary of the U.S. Department of Transportation, established the Denver Health Safe Community project. The primary strategy of the work group was to structure a Safe Communities effort around a core group of health care agencies and professionals. Once established, this new group would spread and form partnerships with local community groups, thereby increasing the reach of the Denver Health Safe Community project. The Denver Health Medical Center was selected as the hub for injury prevention activities because of their considerable resources and their long-standing injury prevention committee.

Activities undertaken by the group included the following:

  • A physician-oriented Safe Communities poster, Rx for Life: Buckle Up! was designed and placed in more than 500 medical offices, public health facilities and physician waiting rooms
  • Short- and long-term injury prevention strategies for youth were developed. One short- term strategy was the creation of a Power Point computer show for grades 1 through 12. The show is currently being prepared for presentation in Denver area senior high schools and will be presented by a team of registered nurses, medical doctors, paramedics, fire fighters and police officers
  • A medically-oriented Safe Communities poster was designed and disseminated to more than 500 schools, medical facilities, and neighborhood clinics. The poster, We Don't Want Your Business!, features medical personnel in a morgue setting


RESULTS
Although the Denver Health Safe Community venture has been operational for less than a year, it has successfully integrated the injury prevention efforts of a variety of public and private sector groups whose collective aim is to reduce fatalities and injuries in the greater Denver area.

 

FUNDING
  NHTSA Regional Funds:
Private:
$3,500
$500
CONTACT  
 

Linda D. Dodge
Regional Program Manager
NHTSA Region 8
555 Zang Street, Room 130
Lakewood, CO 80228
(303) 9696921


NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION

WINTER 2000