The intent of this promotional planner is to provide you with marketing material, earned media tools and marketing ideas that you can distribute to fit your local needs and objectives while at the same time partnering with other states, communities and organizations all across the country on this promotional program. It includes messaging and templates that you may choose from to support your impaired driving initiatives surrounding the Fourth of July for both the Social Norming and Enforcement efforts.

The marketing tools available to you can be used in several capacities and are built on the message platforms Buzzed Driving Is Drunk Driving (Social Norming), and Drunk Driving. Over the Limit. Under Arrest. (Enforcement)

To support these platforms these materials also carry the taglines, "Don't let July 4th blow up in your face" for Social Norming (a reference to both fireworks and the possibility of arrest or crashes due to impaired driving), and “Make the Fourth a blast, not a bust”, for Enforcement (alluding to the possibility of being arrested for impaired driving).

Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.

Thought Starters for Promotional Activities