The intent of the July Fourth planner in Spanish is to provide tools and templates to use in educational programs for both the Social Norming and Enforcement efforts. These materials can be tailored towards the needs of your local Hispanic community when working to reduce impaired driving crashes and fatalities.
The marketing tools available to you can be used in several capacities and are built on the message platforms Manejar Entonado Es Manejar Borracho (Buzzed Driving Is Drunk Driving/ Social Norming) and Manejar Borracho Es Un Crimen. Serás Arrestado (Drunk Driving. Over the Limit. Under Arrest/ Enforcement).
Some people will drink a few alcoholic beverages and believe they are still capable of driving. However, they may overlook the fact that they had “one drink too many” and they are “buzzed.” Furthermore, buzzed driving has the same serious and even fatal consequences of drunk driving. Hence, it is important to raise awareness of the consequences of buzzed driving while promoting positive behavioral change— to responsibly plan ahead and designate a sober driver before drinking.
The core audience of this planner is Foreign-born Spanish-dominant men, ages 18 to 34, who are non-acculturated into the American mainstream. With language as a barrier, the best way to ensure that your message reaches them is to always connect with them where they live, work, play, and pray.
Please select, tailor, and distribute this planner in a way that best fits your local situation and objectives.
